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web advertising


web advertising Web Advertising Web advertising, not to mention the Internet itself, finds itself in a stage of relative infancy and therefore provides marketers with novel challenges and situations which need to be dealt with caution . The realm of Web advertising is unchartered terri tory! In terms of South Africa, the country finds itsef somewhat behind technologically. However, this may not prove to be a disadvantage as the uncertain nature of Web advertising may make a policy of 'watching and learning' most viable. What implications will this new technology have for marketing? What is the nature of Web advertising? How can a business use the medium effectively ? Where is all this going ? These questions appear to be most pertinent in the process of understanding interact ive marketing on the Internet. The qualified opinion of John Matthee, a Web site designer employed by Adept Internet (an Internet service provider), was sought in accumulation of a large sum of the following data. This seems appropriate as the novelty of Web advertising at this stage h as led to generral lack of academic data in the practicalities of advertising via this medium. 2) THE INTERNET: AN INTRODUCTION 2.1) Original development of the Internet What was originally created by the US military to provide a secure means of communication in case of nuclear war, which has now become known as the Internet, has metamorphosed into the strategic global communications tool of our era. The end of the cold w ar left this massive installed structure - initially dubbed ARPANET- without much of a purpose. Soon universities, major corporations and governments began to piggyback on to the global framework, extending its reach and commercialising it. Known as the N et to aficionados, the Availability of cheap, accessible and easy-to-use Net access points throughout the world has seen the number of global Internet users increase dramatically each month. While the convenience of electronic mail was initial catalyst for Internet growth world wide, it's the emergence of the World Wide Web (WWW) multimedia interface that has captured the attention of prospective users across the globe. The resources available on the WWW are as varied as they are extensive. There hundreds of thousands of sites which can be broadly categorised under topics such as sport, entertainment, finance and many more (Perlman, 1996). 2.2) Development of Internet in South Africa Perlman (1996, p 29) ventured that 'South Africa is major global Internet player. It currently rates in the top 15 in the world terms of Internet growth rates.' Local user numbers are certainly fueled by universities, companies and schools. The genesis of South Africa's rapid Internet growth seems to stem from UniNet, the Internet service offered to the countries major tertiary institutions and steered from Rhod es University. This explains the phenomenon whereby the majority of local Internet entrepreneurs - many of them are under thirty and already multi-millionaires - come from tertiary education backgrounds where they were weaned on readily available Internet access. Popular 'browser' client software for navigating the multimedia WWW includes Netscape and Microsoft Internet Explorer. On the other end, there exist approximately 30 local companies which call themselves ISP's (Internet Service Providers), which operate in similar fashion to a cellular company such as Vodacom, providing either dial-up connections to the Internet and/or leased line connectivity to companies. This has led to the explosion of a number of related ventures, such as companies who speci alise in producing multimedia web pages (such as Adept Internet), Internet commerce, cable companies and modem suppliers (Perlman, 1996). 2.3) Technological Implications for Marketing Joseph (1996, p. 29) concisely described the situation as such: ' Marketing, like most business disciplines, is undergoing a period of change as a direct result of the information revolution. The rapidly declining costs of and increasing power of information processing technology is altering the in which customers and businesses relate to each other. Marketers, however should be cautious not to attempt a quantum leap from more traditional meth ods as this is sure to bring issues such as lack expertise to the fore which could prove disastrous (Steyn, 1996). Essentially, the point is that as a marketing drive, the additional ... more

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Music Censorhsip
Dave Root
English Composition
Essay #3
10.18.00

Censor This

Why is it that when a person that listens to music that may promote violence and contains objectionable lyrics does a bad thing, families are quick to point out that it was external materials such as the music that influenced the person to do it?
This is the controversy over music censorship.  Music censorship is the attempt or action taken by any agency to limit or hold back anything in music that a community may find offensive to its beliefs or values.
Musicians are artists, and often their music reflects the life that they are exposed to.  I have to hear about a painting or sculpture being censored because it may seem objectionable. Under the First Amendment to the U.S. Constitution, it reads as follows: Congress shall make no law representing an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or of the right of the people peaceably to assemble, and petition the government for a redress of grievances.
In other words, the First Amendment states that it is illegal for the Government to censor an artist.  The First Amendment doesnt apply to censorship by record companies, community groups, or radio stations - thats why censorship still exists.  The Amendment protects a musicians ability to freely express their views on people and the world around us.  When censors target music, they dont usually concern themselves with artistic intention, but rather spend their time trying to prove that it is obscene.  If censors successfully demonstrate that a work of art is obscene (lacking in serious social, artistic, literary or scientific value) that work can be subject to legal censorship.  If the censor is a private business (not affiliated with the government), it can censor anything it likes for any reason it chooses, such as Wal-marts decision to ban CDs with a Parental Advisory sticker.  Therefore music censorship isnt entirely illegal.
Wal-Mart and other large department stores sell CDs by artists that are not what the artists originally created.  Some retailers refuse to carry CDs with Parental Advisory Stickers, a few also go as far as to make it known to labels and artists that if the CD comes to their shelves with a dirty word, a controversial cover, or an explicit lyric, it will not be allowed on their shelves.
Music censorship has been around, in one form or another, since music became an organized art form. Most of what we know as music censorship started with the development and popularity of rock and roll in the early 1950s.  
1956 is considered the first year for censoring music in the radio.  ABC radio began by banning all of its network affiliates to play Billie Holidays song Love for Sale because of its prostitution theme.  ABC also was responsible for a lyric change in Cole Porters I Get a Kick Out of You in which the lyric I get no kick from cocaine was changed to I get perfume from Spain.  NBC and CBS radio networks joined ABC in banning a novelty hit by Dot and Diamond called Transfusion because, according to an NBC executive, theres nothing funny about a blood transfusion.
In 1993, Wal-Mart and K-mart refused to stock Nirvanas sophomore album, In Utero, because they found the cover art and one of the songs offensive.  Shortly after the record became the number one selling album in the country, the mass merchandisers decide to carry the album with their own enhancements.  The albums cover art was subdued and the title of the offensive song, Rape Me, was changed to Waif Me.  The original lyrics were not changed, however.
In 1998, 18-year-old Eric Van Hoven is suspended from Zeeland High School in Michigan for wearing a T-shirt that promoted the band KoRn, even though the shirt contained no images or words except the bands name.  

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