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thrive What Computer Skills Do Employers Expect From Recent College Graduates?

What Computer Skills Do Employers Expect From Recent College Graduates?
Philip Davis, Instructional Technology Librarian
Cornell University
Ithaca, N.Y.
Table of Contents
Cornell University 2
Cornell Library Conducts Study 2
Research Methodology 3
A Review of the Results 3
Rankings, Groupings, and Correlations 4
Ranking Computer Skills: 4
Grouping Computer Skills: 4
Other Computer Skills 4
Comments From Employers 5
Variability of Employment 5
Communication Skills 5
Adaptability 6
What Do These Results Mean? 6
Why is this research important for librarians? 7
What Computer Skills Do Employers Expect From Recent College Graduates?
Philip Davis, Instructional Technology Librarian
Cornell University
Ithaca, N.Y.
The university is responsible for graduating students with the skills necessary to thrive and lead in a rapidly changing technological environment. Meanwhile corporate leaders are putting more emphasis on recruiting individuals with an understanding of computers and information systems.
A nationwide survey by the Olsten Corp of 1,481 management systems executives found that computer literacy requirements for all job levels increased dramatically over a three-year period in the early nineties. However, another survey by HR Focus of 20 human resource executives found a lack of computer-literacy skills in recent college graduates.
Cornell Library Conducts Study
Cornell University's Albert R. Mann Library has a formal instruction program that reaches nearly 1,000 participants in over 60 hands-on computer workshops per semester. Workshop topics cover bibliographic research techniques, Internet searching principles, database searching skills, word Processing, Spreadsheets, and information management. Classes are supplemented by several online tutorials. Descriptions of these classes and tutorials are located at http://www.mannlib.cornell.edu/workshops/.
The purpose of our research was to identify the computer skills employers felt were necessary when recruiting recent Cornell graduates. The results of this study were part of a larger evaluation of computing across the curriculum in the College of Agriculture and Life Sciences. This study was also used as a tool to evaluate our library's instruction program, and provided us with a comparison to a 1990 survey of employers, faculty advisors and graduates in the school of Agricultural Economics.
Research Methodology
Corporations who regularly visit the Cornell campus to recruit graduating students were our focus population. Our questionnaire was designed to gather information on five categories of computer literacy skill: 1)Creating Documents and Multimedia, 2) Working with Computer Programs, 3) Managing Databases, 4) Manipulating Numeric Data, 5) Computer Networks, a five-point scale was used to indicate competency levels. Of the 300 questionnaires mailed, 150 returned with usable responses.
A Review of the Results
Generally employers have a high expectation of computer literacy in recent college graduates (Figure 1). A total of 125 (83.3%) indicated that computer competency skills are either important or  very important in the hiring decision.
Within the Documents and Multimedia section, Word Processing (Figure 2) ranked the highest, with 144 (96%0 of employers expecting at least basic word processing skills. The majority of recruiters (97 or 67%) responded not relevant or none to Desktop Publishing Skills (Figure 3), whereas the re was a clustering of 41 respondents (112 or 75%) wanted at least basic Graphics or Presentation Software Skills (Figure 4). Lastly, the majority of employers did not consider Creating Internet Documents (Figure 5) very important, as 105 (70%) considered this skill not relevant, or would be willing to train.
From the Working With Computer Programs section, employers showed a discrepancy in expecting the ability to install or upgrade software (Figure 6). Whereas, 61 (41%) respondents were seeking basic skills, 46 (31%) respondents indicated that this particular skill was not relevant. Ninety-four (64%) employers were looking for at least basic skills to create or modify programs or macros for individual use (Figure 7). The majority of respondents (67%) indicated that the ability to create commercial software (Figure 8) was not relevant to the job; however, for those who responded favorably, 21 (14%) were expecting either intermediate or advanced skills.
Skills from the Managing Databases section scored slightly lower, with basic database entry and editing skills (Figure 9) coming out highest in this group-122 (83%) respondents expected at least basic skills.
Generally Numeric Data skills (and specifically spreadsheet skills ) scored very highly as a group. Even the ability to perform detailed analysis (Figure 10) was expected by 86% of respondents.
Lastly, employers responded very favorably to Computer Network skills (Figure 11). An overwhelming majority (93%) expected e-mail experience, and 63.3% expected competency with ... more

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Haley Daividson (Strategy)

1. William Harley and Arthur Davidson wanted to take the work out of riding bicycles in 1901. After being joined by the Arthur brothers, Walter and William, they came up with the idea of putting a motor and a bicycle together. Many engine changes were made before the builders were satisfied. In 1903, they created the first Harley-Davidson motorcycle and produced three that year. Harley built its first building in 1907 on Juneau Avenue in Milwaukee. That same year, 150 motorcycles were produced. As they were used for recreational purposes, they were also used in military situations. They proved useful in border skirmishes and the government called for 20,000 bikes to be shipped overseas. Following the war, other companies tried to enter the market, but Harley remained the largest. The depression had an unfavorable effect on Harley as it did with most corporations, but it outlasted the crisis and celebrated its fiftieth year in 1953 as the sole survivor in the motorcycle industry. Harley did turn public in 1965, but was bought by thirteen senior Harley-Davidson executives in 1981. It was returned to public ownership in 1986 by offering two million shares of common stock. It was approved by the New York Stock exchange in 1987 and has been there ever since.
2. A company with the history of Harley-Davidson has few weaknesses and threats, but a SWOT analysis can help them turn them into favorable opportunities and strengths.
Strengths- Customer loyalty is probably the number one strength of Harley's business. Once a person buys a Harley, it seems as though they become trapped in the entire Harley business. Once they buy a Harley, they usually never buy another brand of motorcycle. Along with the bike comes the apparel. Once a person purchases a bike, the jacket, bandanas, etc. become a must. Opportunity- For Harley is that the economy is at a place where people will go out and purchase a motorcycle for recreational purposes. Whether the economy is good or not, is a place where they may thrive. When the economy is not doing as well, people may look at a motorcycle as a more economical way to travel so Harley can do well in both situations. Weaknesses- Large numbers of products being produced can make for many errors. When there is such a demand to produce many of one type of product, there can be many mistakes that may be let go. The biker image can also be a weakness. Many people may stray away from purchasing a motorcycle for fear that they will be placed in a certain category by society. Threats- The business of building a motorcycle can be profitable because it is not an expensive product to make, but can be sold at the same price as a car. This may draw many competitors into the business, perhaps other car producing companies who already may have a following of their own.
3. Financial Analysis
98 97
Asset Turnover 2,063,956 1,762,569
1,920,000 1,598,901
$1.07 $1.10
Current Ratio 844,963 704,021
468,515 361,688
1.8 times 1.94 times
Total Debt to 890,298 772,233
Total Assets 1,920,209 1,598,901
46% 48%
Asset Turnover is favorable because it states that for every dollar that Harley puts into their company they are making back that money and more. Current Ratio states that Harley is able to pay off their short run debt without any problems. This is favorable. Total debt to total asset is favorable because most companies receive much of their assets through loans and they are in debt more than they need to be, but Harley keeps that figure under 50%.
4. My first recommendation is to the problem they are having with the biker image combined with the strength of their history as a top company. To get society to veer away from this image, perhaps the company should participate in charity work, community service, etc. They should use not only employees, but also perhaps some of their top customers. The loyalty most of their customers have may benefit them where they may take time to help the image of Harley. If small prizes like merchandise, helmets, and discounts were offered to customers for helping the company, they may be able to draw those same bikers into helping in the community to help ... more

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