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television studies A public relations proposal for the american egg board

A Public Relations Proposal for the American Egg Board, 1997

"AN EGG IS ALWAYS AN ADVENTURE" - OSCAR WILDE

Eggs should be avoided because they are high in cholesterol. This is the biggest MYTH that has cracked the good reputation of the egg in the past years. In 1945, the number of eggs consumed per capita each year was 402. Then the news broke - scientists discovered a link between high cholesterol levels in the bloodstream and an increased risk of heart disease. Americans have cut down on their egg consumption fearing negative effects on their health. Fifty years later, in 1995, consumption dropped to 240 eggs per capita.

The cracked reputation of the egg is now being patched up. New research is reveals a positive future for the mistreated egg. Furthermore, the egg industry has experienced an increase in production in recent years. In 1995, 174.4 million cases of eggs (360 eggs/cartons in each case) were produced, and in 1997, the number rose to 183.2 million cases. The U.S. egg industry is a major contributor to the nation's food supply. In 1996, the distribution into the marketplace of the 177.6 million eggs produced is as follows:

53.0% - purchased at retail
27.9% - further processed (used in the manufacturing of products such as cakes, pies, pasta, etc.) for food service, manufacturing, retail and export
17.4% - for food service use
1.7% - for export

Cholesterol and its link to heart disease have been the biggest detriments to the egg's good name. Nutrition experts recommended a daily limit of 300 milligrams of cholesterol in order to maintain a low cholesterol level. A single egg yolk contains 200 milligrams of cholesterol thereby causing experts to suggest a 4-egg-a-week limit. Since that time, however, changes in expert opinion have come about. Recent research has shown that there are two types of cholesterol: Dietary cholesterol, the cholesterol consumed in foods and blood cholesterol, the cholesterol found in the bloodstream (also called serum cholesterol).  Recent studies have concluded that the amount of dietary cholesterol has little effect on the level of blood cholesterol.

The culprit is actually saturated fat, a substance that is not abundantly found in eggs. Blood cholesterol can be broken down into two major parts: HDL or high-density lipoprotein and LDL, low-density lipoprotein. HDL, known as good cholesterol, helps move cholesterol back to the liver for removal from the bloodstream. LDL, referred to as the bad cholesterol, helps cholesterol stick to artery walls. Saturated fat raises blood cholesterol and LDL levels more than any other element in the diet. Eating foods like red meat, which are high in saturated fat, strongly affect the cholesterol levels in the blood. On the other hand, eating eggs, which contain The. HDL cholesterol, is less threatening, according to nutrition experts. Studies have shown that many people on a low-fat diet can eat one or two eggs a day without measurable changes in their blood cholesterol levels.

The discovery of the differences between the bad cholesterol (HDL) and good cholesterol (LDL) helps to end this delusion of the egg.  Prevention of heart decease means strict monitoring of the bad cholesterol in the blood stream. Spreading the news of the dietary cholesterol (good cholesterol) present in the egg will encourage American's to consume more eggs. In addition, based on data from the American Heart Association, there are no direct relationships between egg consumption and Coronary Vascular Disease (CVD) mortality in male or female populations. Evaluating the data resulted in some interesting comparisons.

Weekly per capita egg consumption in France, the United States and England are 5.1, 4.5, and 3.3 eggs per week where as the   CVD mortality rate per 100,000 per year is 250, 460 and 516 respectively. Japan showed the lowest CVD mortality rate, with the highest per capita egg consumption (6.5 eggs per person per week).

Salmonella Enteritidis (S.E.) bacterium was another concern regarding eggs. The situation with this bacteria is fortunately not as grave as it seems. If the egg is properly handled and prepared, the chances of consuming an egg that is infected with Salmonella is slim. In fact, the number of outbreaks linked to Salmonella ... more

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Ladies and Gentlemen, welcome to Merv Griffins Beverly Hills Hilton for the 10th Annual Game Show Conference.  I am and today I have the luxury of introducing a legend in this field to discuss the future of the game show industry.  
Bob grew up on the Rosebud Indian Reservation in South Dakota and lived there for most of his young adult life.  When World War II intervened, he became a Navy fighter pilot, but luckily the war ended before he was assigned to a seagoing squadron.  Following his discharge, Bob returned to Washington and took a job at a local radio station to help finance his studies.  No one would have believed at the time that he would become one of the most famous TV personalities ever.  It was there that he discovered what he did best, host audience participation shows.  
After graduating with a degree in economics, Bob moved to Los Angeles, and within a week, he was the host of his own radio program.  Bob made his debut on national television as the host of the popular Truth or Consequences.  Bob hosted the show for an unbelievable 18 years.  In 1972 Bob was called upon again to host a game show, this one of course called The Price is Right.  Not only is it Americas highest rated daytime game show, it is also the longest running game show in television history celebrating its 29th year this year.
Bob has won eleven Emmy awards as a TV host, more than any other performer, and two as executive producer of The Price is Right.  Bob was also given the Lifetime
Achievement Award in 1999, for a total of 14 Emmys.  He has also received the coveted Carbon Mike Award of the Pioneer in Broadcasters.  Bobs even been named in the Guinness Book of World Records as televisions Most Durable Performer, 3,524 consecutive performances on Truth or Consequences,  and Most Generous Host in Television History for awarding over $200 million in cash and prizes on his various shows.  Bobs favorite honor came when one of the most historic sites in the history of television, Stage 33 at CBS Television, was re-dedicated as the Bob Barker Studio.  Who better to discuss the future of the game show industry than Mr. Game Show himself;  ladies and gentlemen please help me in welcoming Mr. Bob Barker.COME ON DOWN!!
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