Original Research

Title Of Paper : Organizational Change And Resistance To Change
Title Of Paper : Organizational Change And Resistance To Change
Title of Paper : organizational change and resistance to change Grade Received on Report : 78 Future generations, looking back on the last years of the twentieth century, will see a contradictory picture of great promise and equally at great uncertainty. The 1990's have all the symptoms of a turning point in world history, a moment when many of the structural givens of social development themselves become problematic and world society undergoes profound reorganization. These developments oc
Virtu And Fortuna
Virtu And Fortuna
Virtu and Fortuna Virtu and Fortuna Under close scrutiny, The Prince by Niccolo Machiavelli is seen to be a mind-baffling construct of many levels of meaning, and, many might say, enigmatically so. It is hard to determine where Machiavelli is writing in earnest and where in sarcasm or self-condemnation. As John Plamenatz says, the perverse Machiavelli likes to make himself out worse than he is. He likes at times to shock his contemporaries... No doubt he succeeds. The important message here,
Nucleotides
Nucleotides
Nucleotides The foundation of life as we know it is composed of nucleic acids. Researchers believe that these fundamental building blocks were first formed three billion years ago when the first forms of elementary life began to appear on earth. Nucleic acids have at least two functions. The first of these functions is to serve as a means of passing on hereditary characteristics, and the second is to instruct the cells in the production of specific proteins. Nucleic acids by nature are rather c
In The Two Articles, Heloisa Sabin And Peggy Carlson Argued On The Iss
In The Two Articles, Heloisa Sabin And Peggy Carlson Argued On The Iss
In the two articles, Heloisa Sabin and Peggy Carlson argued on the issue about animal testing. There does not seem to be any agreement between the two writers, while there is an obvious disagreement between them. Sabin agrees to Animal Testing: ?Animal research saves human lives? but Carlson disagrees: ?Animal tests are unreliable?. Animal testing is quite an arguable topic in the world. In Sabin's article, she stated the example of her husband using polio vaccine as her persuasion as he was on
I Choose Thus Project Because When Watching Television Both Name Brand
I Choose Thus Project Because When Watching Television Both Name Brand
I choose thus project because when watching television both name brand batteries claim to be the best. I wanted to see which one actually did last the longest. The Encyclopedia's I did my research in say a battery is a device which transforms chemical energy. The term is usually applied to a group of two or more electric cells connected together electrically. In comman usage the term battery is also applied to a single cell, such as a flashlight battery. There are in general two types of batter
Day3
Day3
Day3 I went to the library again today, hoping can find some journal or some reference books on ?Portalsite?. But I knew it is quite difficult to find some materials in this specific field. I would still give a shoot. Half an hour past, yet I still didn't see a word about portalsite in the reference section. The reference books on computer in the library were pretty outdated (no offence^_^), so I was not able to find anything about the newly developed field in Internet. All I could find is some
The Rapid Development Of The Technology For Cloning Has Led To Moral D
The Rapid Development Of The Technology For Cloning Has Led To Moral D
The rapid development of the technology for cloning has led to moral debates around the world on whether or not to ban creating human clones. With the advancement of clone technology two states, California and Michigan have already banned the cloning of humans. Everybody who thought it would proceed slowly and could be stopped was wrong, said Lee Silver, a professor from the University of Princeton (McFarling 1) . . . Without proper research on behalf of the politicians of California and Mich
Ptolemy
Ptolemy
Ptolemy Introduction In ancient times there were many great ideas which began to shape the way man perceived his environment. However, there were few minds who were able to put all of these ideas together. One of these minds belonged to Claudius Ptolemy, or just Ptolemy as he is commonly referred to. We know almost nothing of the chronology of Ptolemy's life, and we don't even know his birth or death dates. We do know, though, about his ideas in several fields, which include geography, astronom
Dementia What Is Dementia ? Dementia Is An Organic Brain Syndrome Whic
Dementia What Is Dementia ? Dementia Is An Organic Brain Syndrome Whic
Dementia What is Dementia ? Dementia is an organic brain syndrome which results in global cognitive impairments. Dementia can occur as a result of a variety of neurological diseases. Some of the more well known dementing diseases include Alzheimer's disease (AD), multi-infarct dementia (MID), and Huntington's disease (HD). Throughout this essay the emphasis will be placed on AD (also known as dementia of the Alzheimer's type, and primary degenerative dementia), because statistically it is the m
2/23/99
2/23/99
2/23/99 The Hindenburg Disaster Count Ferdinand Von Zeppelin and his crew operated their first airship nearly one hundred years ago. Airships are big controllable balloons, also known as dirigibles. There are three classes of airships, rigid, nonrigid and semirigid. Rigid airships (zeppelins) use framework in the interior to keep their shape. Semirigid airships are a combination of framework and gas pressure to maintain their shape. Nonrigid airships (blimps) rely solely on air pressure to keep
This Lesson Describes The Usenet Culture And Customs That Have
This Lesson Describes The Usenet Culture And Customs That Have
This lesson describes the Usenet culture and customs that have developed over time. It is the people participating in Usenet that make it worth the effort to read and maintain; for Usenet to function properly those people must be able to interact in productive ways. This document is intended as a guide to using the net in ways that will be pleasant and productive for everyone. This lesson is not intended to teach you how to use Usenet. It is a guide on how to use Usenet politely, effectively an
Translation Lost From The Novel To The Movies
Translation Lost From The Novel To The Movies
Translation lost from the Novel to the Movies There are about 26 different editions of the novel of Frankenstein, and every movie that has been made based on the novel is different from the next. What you read in the novel is not necessarily what you see on the movie screen. There are a lot of good moments in the book that lost in the translation, of which I discuss below in greater detail. For viewers of the movies, the famous sentence ?It was on a dreary night of November, that I beheld the a
Catholics Recognize Some People To Be In Heaven Because Of Their Holy
Catholics Recognize Some People To Be In Heaven Because Of Their Holy
Catholics recognize some people to be in heaven because of their holy lives. Such people are declared by the Pope to be in heaven. Most saints are people who have died rather than give up their faith. Saints are recognized as having the power to pray to God for specific persons. This is exactly what Teresa of Avila is known for, and in the following paragraphs it will explain it all a lot better and what Teresa of Avila is known for. Teresa of Avila was born in 1515 in Avila, Spain. She was bor
Yankee Doodle Went To Town, Riding On A Pony,
Yankee Doodle Went To Town, Riding On A Pony,
Yankee Doodle went to town, riding on a pony, Stuck a feather in his hat and called it macaroni. Before beginning my research, I assumed that the song above was a pointless rhyme, with about as much significance as Mary Had A Little Lamb. However, after much research, I've learned that this poem is a reflection of colonial slang, British fashion, and the classic American tradition of the insult. Yankee Doodle was written by British soldiers during the Revolutionary War. While it may be us
AIDS: A U.S.- Made Monster? PREFACE In An Extensive Article In The Sum
AIDS: A U.S.- Made Monster? PREFACE In An Extensive Article In The Sum
AIDS: A U.S.- Made Monster? PREFACE In an extensive article in the Summer-Autumn 1990 issue of Top Secret, Prof J. Segal and Dr. L. Segal outline their theory that AIDS is a man-made disease, originating at Pentagon bacteriological warfare labs at Fort Detrick, Maryland. Top Secret is the international edition of the German magazine Geheim and is considered by many to be a sister publication to the American Covert Action Information Bulletin (CAIB). In fact, Top Secret carries the Naming Na
Anti-Matter Introduction Ordinary Matter Has Negatively Charged Electr
Anti-Matter Introduction Ordinary Matter Has Negatively Charged Electr
Anti-Matter Introduction Ordinary matter has negatively charged electrons circling a positively charged nuclei. Anti-matter has positively charged electrons - positrons - orbiting a nuclei with a negative charge - anti-protons. Only anti-protons and positrons are able to be produced at this time, but scientists in Switzerland have begun a series of experiments which they believe will lead to the creation of the first anti-matter element -- Anti-Hydrogen. The Research Early scientists often made
China Chinese Economic Reform Two Years After The Death Of Mao Zedong
China Chinese Economic Reform Two Years After The Death Of Mao Zedong
China Chinese Economic Reform Two years after the death of Mao Zedong in 1976, it became apparent to many of China's leaders that economic reform was necessary. During his tenure as China's premier, Mao had encouraged social movements such as the Great Leap Forward and the Cultural Revolution which had had as their bases ideologies such as serving the people and maintaining the class struggle. By 1978 Chinese leaders were searching for a solution to serious economic problems produced by Hua Gu
Canadas Copyright Law
Canadas Copyright Law
Canada's Copyright Law Canada's copyright law is one of our hardest laws to enforce. The reason the police have so much trouble enforcing this law, is due to technology. This law is very easy to break, and once broken, it is very hard to track down violators. So although some form of a copyright law is needed, the one we have has, too many holes to be effective. There are three main ways in which the copyright law is broken in everyday life. They is audio/video tape copying, plagiarism, and sof
Dementia What Is Dementia ? Dementia Is An Organic Brain Syndrome Whic
Dementia What Is Dementia ? Dementia Is An Organic Brain Syndrome Whic
Dementia What is Dementia ? Dementia is an organic brain syndrome which results in global cognitive impairments. Dementia can occur as a result of a variety of neurological diseases. Some of the more well known dementing diseases include Alzheimer's disease (AD), multi-infarct dementia (MID), and Huntington's disease (HD). Throughout this essay the emphasis will be placed on AD (also known as dementia of the Alzheimer's type, and primary degenerative dementia), because statistically it is the mo
Emerson Self-Reliance
Emerson Self-Reliance
Emerson self-Reliance topic: english-Emerson self-Reliance Misunderstood Greatness The quote that most provoked thought and emotion from within me comes from the essay Self-Reliance by Ralph Waldo Emerson. To be great is to be misunderstood was used by Emerson to explain the lagging growth of the conception of ideas and thoughts of his generation. Original and novel ideas were scorned by conservatives who believed the best method for learning was by repetition and memorization of proven
Ethics In Business
Ethics In Business
Ethics in Business >From a business perspective, working under government contracts can be a very lucrative proposition. In general, a stream of orders keep coming in, revenue increases and the company grows in the aggregate. The obvious downfalls to working in this manner is both higher quality expected as well as the extensive research and documentation required for government contracts. If a part fails to perform correctly it can cause minor glitches as well as problems that can carry seriou
TABLE OF CONTENTS Page INTRODUCTION ..................................
TABLE OF CONTENTS Page INTRODUCTION ..................................
TABLE OF CONTENTS Page INTRODUCTION ............................................... 2 DARWINIAN THEORY OF EVOLUTION .............................. 4 THE THEORY OF BIOLOGICAL EVOLUTION: CONTRIBUTING ELEMENTS ....................... 7 WALLACE'S CONTRIBUTIONS ................................... 13 HARDY-WEINBERG PRINCIPLE .................................. 15 COMPARISON: LAMARCK vs. DARWIN ........................... 16 DARWIN'S INFLUENCES ....................................... 20 METHODS OF SCIE
Computer Science Government Intervention Of The Internet During The Pa
Computer Science Government Intervention Of The Internet During The Pa
Computer Science Government Intervention of the Internet During the past decade, our society has become based solely on the ability to move large amounts of information across large distances quickly. Computerization has influenced everyone's life. The natural evolution of computers and this need for ultra-fast communications has caused a global network of interconnected computers to develop. This global net allows a person to send E-mail across the world in mere fractions of a second, and enabl
CONTENTS 3 Introduction 4 The Human Heart 5 Symptoms Of Coronary Heart
CONTENTS 3 Introduction 4 The Human Heart 5 Symptoms Of Coronary Heart
CONTENTS 3 Introduction 4 The Human Heart 5 Symptoms of Coronary Heart Disease 5 Heart Attack 5 Sudden Death 5 Angina 6 Angina Pectoris 6 Signs and Symptoms 7 Different Forms of Angina 8 Causes of Angina 9 Atherosclerosis 9 Plaque 10 Lipoproteins 10 Lipoproteins and Atheroma 11 Risk Factors 11 Family History 11 Diabetes 11 Hypertension 11 Cholesterol 12 Smoking 12 Multiple Risk Factors 13 Diagnosis 14 Drug Treatment 14 Nitrates 14 Beta-blockers 15 Calcium antagonists 15 Other Medications 16 Sur
Business
Business
business In Search of Excellence: review In Search of Excellence is a book dealing with many different principles of economics and what makes big business' excellent. The first idea that Peters discusses is his chart of the McKinsey 7-S Framework. The graph is very simple but the ideas are fairly complex. In their research, they found that their philosophies were too hard to explain and easily forgettable. They made this Framework to deal with strategy, structure, style, systems, staff (people)
Mining In Space -- AIAA And New York Academy Of Sciences On December 1
Mining In Space -- AIAA And New York Academy Of Sciences On December 1
Mining in Space -- AIAA and New York Academy of Sciences On December 10, 1986 the Greater New York Section of the American Institute of Aeronautics and Astronautics (AIAA) and the engineering section of the New York Academy of Sciences jointly presented a program on mining the planets. Speakers were Greg Maryniak of the Space Studies Institute (SSI) and Dr. Carl Peterson of the Mining and Excavation Research Institute of M.I.T. Maryniak spoke first and began by commenting that the quintessentia
Science; Rainforests And Earth The Tropical Rainforests Of The World I
Science; Rainforests And Earth The Tropical Rainforests Of The World I
Science; Rainforests and Earth The Tropical Rainforests of the World In this term paper, I will explain the great importance of the tropical Rainforests around the world and discuss the effects of the tragedy of rainforest destruction and the effect that it is having on the earth. I will talk about the efforts being made to help curb the rate of rainforest destruction and the peoples of the rainforest, and I will explore a new topic in the fight to save the rainforest, habitat fragmentation. An
Subject: American History - The Regulators Of North Carolina The Regul
Subject: American History - The Regulators Of North Carolina The Regul
Subject: American History - The Regulators of North Carolina The Regulators of North Carolina: Outraged Opressors The history of colonial North Carolina is bombarded with frequent strife and turmoil. The people of North Carolina, because of a lack in supervision from the British monarchy, learned to possess an independent spirit. The colony remained isolated from the rest of the country because of several geographical conditions such as poor harbors, the abscence of navigable rivers, numerous sw
Software Licensing
Software Licensing
Software Licensing In 1993 worldwide illegal copying of domestic and international software cost $12.5 billion to the software industry, with a loss of $2.2 billion in the United States alone. Estimates show that over 40 percent of U.S. software company revenues are generated overseas, yet nearly 85 percent of the software industry's piracy losses occurred outside of the United States borders. The Software Publishers Association indicated that approximately 35 percent of the business software in
SUMER While Researching Sumerian Culture I Learned Many Interesting Th
SUMER While Researching Sumerian Culture I Learned Many Interesting Th
SUMER While researching Sumerian culture I learned many interesting things that I was not aware of before. Many little known facts about Sumer will change the way that people feel about other ancient societies. Many advances that are not attributed to Sumeria, often were pioneered by this advanced culture long before others. Most people don't even know much about the origan of the Sumerian culture. The people who originally lived in Sumer in 4000 BC were not really Sumerians. Sumers original inh
Virtual Reality - What It Is And How It Works
Virtual Reality - What It Is And How It Works
Virtual Reality - What it is and How it Works Imagine being able to point into the sky and fly. Or perhaps walk through space and connect molecules together. These are some of the dreams that have come with the invention of virtual reality. With the introduction of computers, numerous applications have been enhanced or created. The newest technology that is being tapped is that of artificial reality, or virtual reality (VR). When Morton Heilig first got a patent for his Sensorama Simulator i
Edgar Allen Poe
Edgar Allen Poe
Edgar Allen Poe 2/96 The short story writer which I have chosen to research is Edgar Allen Poe. After reading one of his works in class, I realized that his mysterious style of writing greatly appealed to me. Although many critics have different views on Poe's writing style, I think that Harold Bloom summed it up best when he said, Poe has an uncanny talent for exposing our common nightmares and hysteria lurking beneath our carefully structured lives. ( 7) For me, this is done through his use of
Education And Egalitarianism In America
Education And Egalitarianism In America
Education And Egalitarianism In America The American educator Horace Mann once said: As an apple is not in any proper sense an apple until it is ripe, so a human being is not in any proper sense a human being until he is educated. Education is the process through which people endeavor to pass along to their children their hard-won wisdom and their aspirations for a better world. This process begins shortly after birth, as parents seek to train the infant to behave as their culture demands. They
Alexander The Great
Alexander The Great
Alexander The Great Alexander the Great and His Achievements Alexander the Great was the king of Macedon. Alexander of Macedon, or ancient Mecadonia, deserves to be called the Great. Alexander the Great was considered one of the greatest military geniuses of all times. He was an excellent king, general, and conqueror. During his thirteen-year rule he conquered almost all the then known world and gave a new direction to history. He had established an empire after he died. His new empire helped
Aztec Culture
Aztec Culture
Aztec Culture Aztec Nation The Aztec Nation A distant sound is heard. It sounds like a deep drum being hit with a heavy instrument. You hear it again and strain your eyes in the direction of the sound. All around you is dense jungle. Snakes slither between your legs. You hear the sound once again. In front of you is a dense stand of ferns. You part them and look down into a wide open valley. The valley gets so wide and it is so green that it takes your breath away. But that is not what you are l
Neanderthal-Homo Sapiens Hybrid
Neanderthal-Homo Sapiens Hybrid
Neanderthal-Homo Sapiens Hybrid Implications of Neanderthal-Homo Sapiens Hybrid from the Abrigo do Lagar Velho (Portugal) In a recent excavation at Abrigo do Lagar Velho in Portugal, Duarte et al (1999) unearthed what was later to be recognized as early human skeletal remains which pointed to interbreeding between Neanderthal and Modern Humans during the mid - upper Palaeolithic transition. The morphology of the remains, belonging to a child of approximately 3-4 years old, indicates a Neandertha
Michael Graves
Michael Graves
Michael Graves Michael Graves Michael Graves, born the summer or 1934 in Indianapolis, knew he wanted to be an artist by the age of six. Encouraged by his mother to seek a more practical career, Graves choose architecture. After studying at the University of Connecticut, he got his master's degree at Harvard University. After finishing school in 1959, he moved to New York City where he worked at the office of George Nelson. While working in New York, Graves received a fellowship to study at Amer
Social Contexts
Social Contexts
Social Contexts Art in Canada FFAR 250 Social Contexts presented to Mark Mullin on December 3, 1999 written by Marguerite Gravelle 4320662 1. When analysing an artwork what is to be gained from considering the social context in which it was created? Are there possible drawbacks to this methodology? Provide clear examples to substantiate your argument. When analysing artwork, in any form, there are often times social contexts in which can be interpreted. Not always does the history behind the pai
Black Holes
Black Holes
Black Holes stence. The Search for Black Holes: Both As A Concept And An Understanding For ages people have been determined to explicate on everything. Our search for explanation rests only when there is a lack of questions. Our skies hold infinite quandaries, so the quest for answers will, as a result, also be infinite. Since its inception, Astronomy as a science speculated heavily upon discovery, and only came to concrete conclusions later with closer inspection. Aspects of the skies which at
Part 43 And Its Managerial Implications
Part 43 And Its Managerial Implications
Part 43 And Its Managerial Implications Part 43 and It's Managerial Implications When we talk about aviation maintenance, we speak of repairs, alterations and the act of preserving an aircraft in its original airworthy condition. An airworthiness certificate is given to an aircraft after countless hours of design, research and testing. And in order to keep this certificate valid; an aircraft must be maintained in accordance with a certain specification. These specifications are brought to us by
Albert Einstien
Albert Einstien
Albert Einstien Men and Women of Science Albert Einstein Early Life Einstein was born in Ulm, Germany on Mar. 14, 1879. Einstein's parents, who were non observant Jews, moved from Ulm to Munich, Germany when Einstein was an infant. The family business was the manufacture of electrical parts. When the business failed, in 1894, the family moved to Milan, Italy. At this time Einstein decided officially to end his German citizenship. Within a year, still without having completed secondary school, Ei
AIDS: A U.S.- Made Monster?
AIDS: A U.S.- Made Monster?
AIDS: A U.S.- Made Monster? PREFACE In an extensive article in the Summer-Autumn 1990 issue of Top Secret, Prof J. Segal and Dr. L. Segal outline their theory that AIDS is a man-made disease, originating at Pentagon bacteriological warfare labs at Fort Detrick, Maryland. Top Secret is the international edition of the German magazine Geheim and is considered by many to be a sister publication to the American Covert Action Information Bulletin (CAIB). In fact, Top Secret carries the Naming Na
AIDS: The Man-Made-Monster
AIDS: The Man-Made-Monster
AIDS: The Man-Made-Monster subject = Humanity title = Aids: Man-made monster AIDS: The Man-Made-Monster In an extensive article in the Summer-Autumn 1990 issue of Top Secret, Prof. J. Segal and Dr. L. Segal outline their theory that AIDS is a man-made disease, originating at Pentagon bacteriological warfare labs at Fort Detrick, Maryland. Top Secret is the international edition of the German magazine Geheim and is considered by many to be a sister publication to the American Covert Action In
Genetic Engineering, History And Future
Genetic Engineering, History And Future
Genetic Engineering, history and future Altering the Face of Science Science is a creature that continues to evolve at a much higher rate than the beings that gave it birth. The transformation time from tree-shrew, to ape, to human far exceeds the time from analytical engine, to calculator, to computer. But science, in the past, has always remained distant. It has allowed for advances in production, transportation, and even entertainment, but never in history will science be able to so deeply af
Dementiaa
Dementiaa
Dementiaa IntrodWhat is Dementia ?uction Dementia is an organic brain syndrome which results in global cognitive impairments. Dementia can occur as a result of a variety of neurological diseases. Some of the more well known dementing diseases include Alzheimer's disease (AD), multi-infarct dementia (MID), and Huntington's disease (HD). Throughout this essay the emphasis will be placed on AD (also known as dementia of the Alzheimer's type, and primary degenerative dementia), because statistically
Abstract On Rose Diseases
Abstract On Rose Diseases
abstract on Rose diseases title = abstract on Rose diseases Disease Control Multi-Purpose Fungicide Daconil 2787? Plant Disease Control This product is widely used for broad spectrum disease control on lawns, ornamentals and listed fruits and vegetables. Controls many foliar diseases such as: rust, black spot, leaf spot, blights, anthracnose and powdery mildew as listed on the label. Also controls conifer diseases and lawn diseases such as brown patch, red thread, rust and dollar spot. Can be mi
ANGINA PECTORIS
ANGINA PECTORIS
ANGINA PECTORIS ANGINA PECTORIS Submitted by: Course: SBI OAO To: Date: CONTENTS 3 Introduction 4 The Human Heart 5 Symptoms of Coronary Heart Disease 5 Heart Attack 5 Sudden Death 5 Angina 6 Angina Pectoris 6 Signs and Symptoms 7 Different Forms of Angina 8 Causes of Angina 9 Atherosclerosis 9 Plaque 10 Lipoproteins 10 Lipoproteins and Atheroma 11 Risk Factors 11 Family History 11 Diabetes 11 Hypertension 11 Cholesterol 12 Smoking 12 Multiple Risk Factors 13 Diagnosis 14 Drug Treatment 14 Nitra
Transgenic Rice Plants
Transgenic Rice Plants
Transgenic Rice Plants The following form contents were entered on 15th Apr 97 Date = 15 Apr 97 23:58:50 subject name = Sarah Lenhardt email = [email protected] publish = yes subject = Biology title = Transgenic Rice Plants Transgenic Rice Plants that Express Insect Resistance For centuries, rice has been one of the most important staple crops for the world and it now currently feeds more than two billion people, mostly living in developing countries. Rice is the major food source of Japan and C
Own Informatione Products
Own Informatione Products
Own Informatione Products CREATE YOUR OWN INFORMATION PRODUCTS! Millions and millions of full sized books and small booklets are sold each year. Most are produced by the large publishing houses. However, there are also several million books sold every year by small, unassuming, one-person publishing companies. Many of these one-person publishers operate from a home-based office. And, surprisingly, some home-based publishers earn excellent incomes. (What's more, some are even becoming very rich.)
The Hungarian Edition Of Cosmopolitan
The Hungarian Edition Of Cosmopolitan
The Hungarian Edition Of Cosmopolitan TABLE OF CONTENTS ABSTRACT 3 OVERVIEW OF THE HUNGARIAN MARKET 3 BACKGROUND 4 DESCRIPTION OF THE PRODUCT 4 THE CONCEPT OF THE PRODUCT 4 PROFILE OF THE TARGET CONSUMERS 5 CURRENT MARKET SITUATION 5 SWOT ANALYSIS 5 PEST ANALYSIS 6 STRUCTURE OF THE MAGAZINE 6 PRICING STRATEGY 7 PROMOTION MIX 7 ADVERTISING 7 SALES PROMOTION 8 PUBLIC RELATIONS 9 CONCLUSIONS 9 APPENDIX 10 LIST OF SOURCES 17 ABSTRACT Primarily based on an interview with Ms. Eniko Horvath, marketing