Oliviero Toscani

We, On The Death Row
We, On The Death Row
We, On The Death Row ?WE, ON DEATH ROW? BENETTON'S CAMPAIGN Since 1989, Benetton officially adopted the trademark, United Colors of Benetton, initiating and formalizing more than ten years strategy to radically transform the face of conventional advertising. In place of the product, Benetton presented powerful and problematic visual images of social issues of universal importance such as environmental disasters, peace, AIDS, terrorism, murder, tolerance of diversity and struggle against racism.