Free Marketing And Sales Essays   Free Marketing And Sales Essays

Title Of Paper : Organizational Change And Resistance To Change
Title of Paper : organizational change and resistance to change Grade Received on Report : 78 Future generations, looking back on the last years of the twentieth century, will see a contradictory picture of great promise and equally at great uncertainty. The 1990's have all the symptoms of a turning point in world history, a moment when many of the structural givens of social development themselves become problematic and world society undergoes profound reorganization. These developments oc...

Profitability And Risk
Profitability and Risk Qualitative Criteria and Evaluations Profitability and Risk Alternative one offers the highest profitability. The net income after taxes for alternative two is $104,996,299 compared to $160,658,065 for alternative one. Alternative two also offers a high profitability, but not as much as the first alternative. The risk for alternative one is very high. The risk for the second alternative two is average. Purchasing Nestea is risky because the alternative beverage industry i...

Paper Products Corporation
Paper Products Corporation Mary Miller is the marketing manager for Paper Products Corporation and she has to decide whether she should allow her largest customer to buy some of Paper Products' file folders and market them under their own name (Natcom Inc.) rather than the FILEX brand used by Paper Products. Mary is afraid that if she doesn't accept the offer, the customer will find another file folder producer. Mary really only has two options; accept the offer from Natcom or refuse the offer ...

Product Portfolio
Product Portfolio Pepsi Cola Pepsi Cola beverage business was founded at turn of the century by Caleb Bradham a New Bern N.C druggist who formulated Pepsi Cola. Pepsi Cola Company now produces and markets nearly 200 refreshment beverages to retail, restaurants and food service customers in more then 190 countries and territories around the world and generates revenue of over 18 billion dollars. Although Pepsi holdings over the years have become diverse in such fields as the snack industry and r...

Direct-Mail Advertising
Direct-Mail Advertising As consumers, we are often bombarded by different types of advertisements each day. Whether it?s by television, newspaper, or billboards, advertising has reached us one way or another. Yet, a majority of the ads that we encounter are often meaningless and uninteresting, because of the fact that these ads are meant to reach a certain target audience. This perception seems to change, however, when we look inside our mailboxes, pick-up our telephone, and even check our e-ma...

HPR 475 - Management Of Sport & Recreation
HPR 475 - Management of Sport & Recreation Semester Project Proposal - Homework 1 INTRODUCTION Enterprise Description The Springfield Statesmen Hockey Organization will play in the North American Junior Hockey League (NAJHL). The NAJHL is a Division A junior hockey league, which is the highest level of junior hockey, consisting of eight teams located in the Great Lakes Region of the United States. The league is comprised predominantly of players 16 -20 years old. Each team in the league plays a...

GOVERNMENT
GOVERNMENT Government can not exactly be described as an industry segment but it has significant effect on the rest of the industry in every segment. Due to this big effect, we agreed that the two major effects of the government come in the form of Medicare and Medicaid. These two programs effect millions of people and eventually the health industry overall. Analyzing these programs that are very complex and intertwined with each other was a complex job. Even though we tried our best to separat...

The Stock Market, As Evidenced By The Events Of The Past Several Years
The stock market, as evidenced by the events of the past several years, is a delicate thing. Uncertainties regarding the market abide with justification. Not many market participants foresaw the extent to which the world markets would be affected by the Asian financial crisis. The news of widespread financial failures in Southeast Asia and Japan hit the American, European, and Latin American markets with force, with net losses of 10%-50% and up of the total stock market value. Yet, within month...

Although Musicians Had Been Recording Fiddle Tunes (known As Old Time
Although musicians had been recording fiddle tunes (known as Old Time Music at that time) in the southern Appalachians for several years, It wasn't until August 1, 1927 in Bristol, Tennessee, that Country Music really began. There, on that day, Ralph Peer signed Jimmie Rodgers and the Carter Family to recording contracts for Victor Records. These two recording acts set the tone for those to follow - Rodgers with his unique singing style and the Carters with their extensive recordings of old-tim...

Coca-Cola And Its Evolution The Coca-Cola Company Started Out As An In
Coca-Cola and its Evolution The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar business. Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He concocted the formula in a thr...

COMPOSTING AND THE GROCERY INDUSTRY The Following Bulletin Was Prepare
COMPOSTING AND THE GROCERY INDUSTRY The following bulletin was prepared from Grocery Industry Committee on Solid Waste October 24, 1991 EXECUTIVE SUMMARY Solid waste composting is an important component of an integrated solution for solid waste management. Composting can divert organic, compostable materials, not otherwise recycled, from the solid waste stream and convert them into a useful product. Composting is environmentally sound, technically and economically feasible and meets local waste...

Coke Vs. Pepsi: Fighting For Foreign Markets November 27, 1995 Introdu
Coke vs. Pepsi: Fighting for Foreign Markets November 27, 1995 Introduction The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new hot spots. Both Coca-Cola and Pepsi are forming joint bott...

Waterford Crystal A Case Analysis Waterford Crystal HISTORY OF WATERFO
Waterford Crystal a case analysis Waterford Crystal HISTORY OF WATERFORD CRYSTAL Waterford Glass was started by two brothers, George and William Penrose, in 1783. It was the most notable of all Irish crystal companies. In 1799, the Penrose brothers sold Waterford Glass to the Gatchell family. The crystal industry was prosperous until 1825. Irish glass manufacturers began to slowly close due to high export duties, the economic depression, and a lack of capital. Waterford Glass was the last to clo...

Own Informatione Products
Own Informatione Products CREATE YOUR OWN INFORMATION PRODUCTS! Millions and millions of full sized books and small booklets are sold each year. Most are produced by the large publishing houses. However, there are also several million books sold every year by small, unassuming, one-person publishing companies. Many of these one-person publishers operate from a home-based office. And, surprisingly, some home-based publishers earn excellent incomes. (What's more, some are even becoming very rich.)...

Case Study-Avon
Case Study-Avon Avon Case What direct marketing efforts would you recommend to Avon? Who would be the target market? What range of products would be sold, and how would those products be offered? What other specific price, distribution, promotion, and product mix strategies and tactics would you propose and why? When I think of Avon the first thought that comes into mind are the Avon ladies and those Avon catalogs. This is actually what most people think of I believe. Avon is a extremely well-kn...

Motorola
Motorola Since it first entered the competitive electronic firm market, Motorola has continued to remain successfully as a world leader in mobile communication technology, ranking as the leading maker of cellular telephones, paging devices, automotive semi-conductors, and microchips that are used to operate devices other than computers. Although it has lost a few battles, Motorola has taken on the Japanese head to head, through these times of Japanese competition. In the 1980's Motorola controll...

The Hungarian Edition Of Cosmopolitan
The Hungarian Edition Of Cosmopolitan TABLE OF CONTENTS ABSTRACT 3 OVERVIEW OF THE HUNGARIAN MARKET 3 BACKGROUND 4 DESCRIPTION OF THE PRODUCT 4 THE CONCEPT OF THE PRODUCT 4 PROFILE OF THE TARGET CONSUMERS 5 CURRENT MARKET SITUATION 5 SWOT ANALYSIS 5 PEST ANALYSIS 6 STRUCTURE OF THE MAGAZINE 6 PRICING STRATEGY 7 PROMOTION MIX 7 ADVERTISING 7 SALES PROMOTION 8 PUBLIC RELATIONS 9 CONCLUSIONS 9 APPENDIX 10 LIST OF SOURCES 17 ABSTRACT Primarily based on an interview with Ms. Eniko Horvath, marketing ...

Pepsi Cola
Pepsi Cola Pepsi Cola Pepsi Cola beverage business was founded at turn of the century by Caleb Bradham a New Bern N.C druggist who formulated Pepsi Cola. Pepsi Cola Company now produces and markets nearly 200 refreshment beverages to retail, restaurants and food service customers in more then 190 countries and territories around the world and generates revenue of over 18 billion dollars. Although Pepsi holdings over the years have become diverse in such fields as the snack industry and restauran...

Research Proposal
Research Proposal REDUCING THE TIME AND EXPENSE CREATING PROPOSALS PRESENTED TO: Jill Marhefka Professor of Business Research, BSAD 400 . Tracy E. Baker October 11th, 1999 TABLE OF CONTENTS EXECUTIVE SUMMARY 1 BACK GROUND INFORMATION 2 PROBLEM AND OBJECTIVES 3 RESEARCH METHODOLOGY 4 ESTIMATES OF COST AND SCHEDULE 6 QUALIFICATION OF REASEACHER 8 APPENDIX 9 EXECUTIVE SUMMARY AUTOMATING TO MEET THE NEEDS OF XYZ CONSTRUCTION COMPANY Proposals are extremely important tools in construction, sales and ...

International Competition
International Competition Consumer Behaviour Consumers have so many choices to make compared to ten or even twenty years ago. Today as always, business growth depends heavily on loyal customers who return because they are satisfied with the product and/or service they have received. But first companies have to bring consumers into the stores. The companies bring consumers into the store by marketing their product. The average consumer would probably define marketing as a combination of advertisi...

Campbell Soup Co.
Campbell Soup Co. 1. Company Overview Founded in 1869, Campbell Soup Company is one of the leaders in manufacturing & marketing branded consumer food products with approximately 24,250 employees world wide, total revenues of 6.7 billion, 36 manufacturing plants in 10 nations, and over 2000 products on the market. Over the years, Campbell Soup Company has diversified into number of businesses ? from frozen dinners to retail garden centers. However Soup has been its core business. Some major brand...

Business Plan
Business Plan BUSINESS DESCRIPTION Oak Furniture Warehouse, is a furniture store specializing in the selling of furnishings constructed hardwoods, the bulk of which will be oak, to Coeur d'Alene area customers. The store will be a show floor/warehouse, with 85 percent of the available space open to the customers. The merchandise has been carefully selected to be affordable to the majority of consumers along with higher line items for upgrades and future purchases. Oak Furniture Warehouse, plans ...

Coca-Cola And Its Evolution The Coca-Cola Company Started Out As An In
Coca-Cola and its Evolution The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar business. Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He concocted the formula in a thr...

Harley Davidaon Marketing Plan
Harley Davidaon Marketing Plan subject = Marketing/Business title = Harley Davidaon Marketing Plan HARLEY DAVIDSON MARKETING PLAN EXECUTIVE SUMMARY Harley-Davidson is the largest market share holder of motorcycles over 750cc in the United States. After the expansion of our production and distribution capacity, we will be in the position to meet the increasing demand for our motorcycles and other products. Growth potential appears very good especially in the overseas market. Gaining a larger mark...

Waterford Crystal A Case Analysis
Waterford Crystal a case analysis Waterford Crystal HISTORY OF WATERFORD CRYSTAL Waterford Glass was started by two brothers, George and William Penrose, in 1783. It was the most notable of all Irish crystal companies. In 1799, the Penrose brothers sold Waterford Glass to the Gatchell family. The crystal industry was prosperous until 1825. Irish glass manufacturers began to slowly close due to high export duties, the economic depression, and a lack of capital. Waterford Glass was the last to clo...

The Internet Economy
The Internet Economy T he internet, the world wide data connection that has caught on like a wild fire sweeping through a parched California forest, has wide ranging implications on our world economy. Locally, we have witnessed staggering swings of fortune in more ?dot-com? firms than any other form of business in American history. The old adage of that ?American Dream? - starting a business in the garage to see it one day be listed on the stock exchange is truer now than at any other time in ou...

Business Ethics
Business Ethics How to behave toward oneself and toward other individuals is a matter of making choices: whether to be friendly or unfriendly; whether to tell the truth or lie; whether to be generous or greedy; whether to study in order to pass an exam or to spend valuable study time watching television and cheat to pass it. These, and all other questions about how people act toward themselves and one another are dealt with in a field of study called ethics. Another name for ethics is morality. ...

Coke Vs. Pepsi Case Study
Coke Vs. Pepsi Case Study Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to gain market share in this beverage market, which is valued at over $30 billion a year (98). Just how is this done in such a competitive market is the underlying issue. The facts are that each company is coming up with new products and ideas in order to increase their market share. The creativity and effectiveness of each company's marketing strategy will ultim...

Citibank Review
Citibank Review CITIBANK Case Study This is a monumental assignment for any team of corporate and financial wizards, but for the purposes of this assignment I will keep it simple. This scenario suggests numerous barriers and hurdles that seem almost impossible to overcome. Choosing to enter these socially, politically and economically different markets will require ingenious marketing techniques and an unsecured commitment to achieving success where the possibility seems extremely dim. Given the...

Customer Relationship Marketing
Customer Relationship Marketing Literature Review The Evolving Sales and Marketing Landscape Marketing and business development professionals are confronting a rapidly different and changing business landscape. The traditional business model that was once the standard is now being transformed due to technology drivers that make advanced marketing and sales capabilities possible. The business model of yesterday supported mass marketing, mass production, and standardized cookie-cutter products and...

Colgate In Argentina
Colgate In Argentina Introduction Colgate was founded in the United States in 1806 and for the first 100 years, its business focus was only there. However, in the very early 1900's, the Company began a very aggressive expansion program that led to the establishment of Colgate operations throughout the world. Today, Colgate-Palmolive is a $9 billion company, marketing its products in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Ajax, ...

Hi Frequency Marketing
Hi Frequency Marketing Music Marketing: Hi Frequency Concepts In today's business world, everyone knows that the hardest industry to break into is the music industry. The music industry has evolved from being made up of many independent labels to being run by major corporations such as Warner Brothers and Universal Music Group. Music marketing is the one aspect of the industry that has not gone corporate. While record label marketing departments are running out of ideas, independent marketing fi...

Online Marketing
Online Marketing The internet application called the world wide Web (WWW) is one of the technological tools that is making a significant impact on marketing. The Internet is a wed of more than 2.2 million computers linked by telephone on more than 32,4000 connected computer networks and is accessible in 135 countries and territories (Kotler). This medium provides relatively inexpensive way for companies to advertise their products to millions of people, 24 hours a day. It also opens up the home-...

Sears And Roebuck Company
Sears And Roebuck Company Business Marketing Term Paper Sears and Roebuck Company For this paper I will be looking at an old established company, that has re-addressed its target market. To increase penetration in the market and expand in new markets, Sears has refocused its market concept. In the past Sears was where your grandparents shopped for quality product. As they sat back and enjoyed the comfort of their brand name and reaped the benefits, other companies sliced away at the market with ...

Marketing Plan
Marketing Plan We live in a world where consumers are demanding access to information and service anywhere, anytime, and from any device. For most people, Cell phones will be the devices, which provide them with their first access to the Internet. Time is the most precious commodity and convenience is everything. Access 2000 will allow you to talk, receive emails, news, stock quotes-or surf the web, and at the same time allowing you to use the features of a palm pilot which has word processing c...

Soft Drink Industry
Soft Drink Industry Executive Summary The word 'Saturation' does not exist in the dictionary of the U.A.E. Year by year, new products and their competing items have entered into the field and have successfully created a slot for themselves. This phenomenon is greatly supported by the open down policy of the local government to the people coming from other lands for settlement and tourism. Ice creams are a product that has not seen their prime in the U.A.E. It's potential is tapped in a meager fo...

Kelloggs A Michigan Traded Company
Kelloggs A Michigan Traded Company Financial Statement Analysis Executive Summary Objective: Our goal in composing a financial statement is to construct the most comprehensive, thorough document possible, in order to attract investors and to confirm that we have taken the time to explore as many potential issues for your business as may arise. Summary of findings: Our level of cereal marketing investment early in 1998 was not sufficient in the face of extremely competitive market conditions. Thi...

Swot Analysis Of Dell Computer
Swot Analysis Of Dell Computer SWOT analysis of Dell Computers History: The company was founded in 1984 by Michael Dell, now the computer industry's longest-tenured chief executive officer, on a simple concept: that by selling personal computer systems directly to customers, Dell could best understand their needs, and provide the most effective computing solutions to meet those needs. Today, Dell is enhancing and broadening the fundamental competitive advantages of the direct model by increasing...

Patagonia
Patagonia Abstract Patagonia's mission statement is, ?To use business to inspire and implement solutions to environmental crisis?. Patagonia is a clothing company that's focus is on selling environmentally safe outdoor apparel. This papers focus is on the history of Patagonia their environmental marketing strategies and their competition. There has also been some outside research done to see what the public's perception of Patagonia is. Introduction Patagonia's History In 1957 a young climber na...

Sophias Resturant
Sophia's Resturant Overview At the age of 24, Sue Koenig launched Runners World retail shoe store. Well known and nationally ranked as a runner herself, Sue knew first hand of the need for athletic shoes uniquely designed for the serious runner. Her timing was perfect. Word-of-mouth spread and Runners World developed a good base of loyal and repeat customers. A national health and exercise craze further fueled the demand for high-end quality running shoes. This was a boon to early success, and r...

We, On The Death Row
We, On The Death Row ?WE, ON DEATH ROW? BENETTON'S CAMPAIGN Since 1989, Benetton officially adopted the trademark, United Colors of Benetton, initiating and formalizing more than ten years strategy to radically transform the face of conventional advertising. In place of the product, Benetton presented powerful and problematic visual images of social issues of universal importance such as environmental disasters, peace, AIDS, terrorism, murder, tolerance of diversity and struggle against racism. ...

The Elite Report
The Elite Report Music Industry Arts A Two Year Diploma Program Program Code MIA1 Campus Code LC LC - London September Admission Program Description The Music Industry Arts program educates students in all relevant aspects of the contemporary audio industry. The program promotes the professional attitude required to function in the musical, technical and commercial areas of Audio Production Engineering and Business. The program approach is intensively hands-on, with professional media and record...

Pepsico
Pepsico pepsico 1. Introduction: 1 What is PEPSICO? 1 Brief History of PEPSICO 1 Business Segments 1 Frito-Lay 1 Pepsi-Cola Company 2 Tropicana 3 2. Company Analysis: 4 External Analysis 4 PEST Analysis: 4 Porter's Diamond: 5 Five Forces 8 Internal Analysis 9 Porter's Value Chain 9 Boston Consulting Group 12 Financial Analysis 13 SWOT 14 Strength 14 Weakness 14 Opportunities 14 Threats 15 3. Conclusions 15 Marketing 15 General 15 4. Recommendations 16 Bibliography 17 Appendix 17 Appendix I 17 Ap...

Car Jacking
Car Jacking Car Jacking Car Jacking is a nation wide problem. There are many horrifying tales that people have encountered. In April of 1999 a woman and her baby were car jacked in their hometown in Georgia. The mother stepped out of the car and was giving her baby a bottle when out of nowhere a man pushed her into the back seat of her car and he jumped into the front and took off. She was screaming and yelling and trying to fight the man. Then she realized she had a cell phone in her babies' di...

Mp3s: Friend Or Foe?
Mp3's: Friend Or Foe? MP3's: Friend or Foe? Are MP3's a breakthrough in technology or are they just another bomb waiting to explode on us? Many people say they are good, while others say they are not just bad, but horrifying to musicians that want to make it to the top. MP3's are widely used by teenagers on their computers usually illegally, and their distributors are constantly being threatened by the producers of the music. Millions of dollars are being lost due to the Internet craze of the MP...

Future Of E-Commerce
Future Of E-Commerce 1 The Future of E-Commerce Future 2 THE FUTURE OF E-COMMERCE There are varying opinions regarding the future of e-commerce. Despite the fact that online sales are growing exponentially, some analysts believe that e-commerce is heading for a fall. Laurie Windham justifies her belief that as time goes on, sales will decrease instead of increasing. Windham believes that net consumers are very different than mall shoppers and catalog shoppers. Furthermore, she says that dot-coms...

I Love This Business, Exults Robert Kaynes Jr., Vice President Of Sale
I love this business, exults Robert Kaynes Jr., vice president of sales (and grandson of the founder) at Bron Shoe, the Columbus, Ohio-based company responsible for putting millions of pairs of bronzed baby shoes on bookshelves in the homes of loving parents across America for the past 75 years. It may sound schmaltzy Kaynes concedes, but it's a schmaltzy business. We're selling sentiment. Still, how do you market a memory? For companies like Hallmark, FTD, Bron Shoe, and others in the se...

Sofa Wars
Sofa Wars The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. Globalization has become an important word in the 90's and Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new hot spots. Both Coca-Cola and Pepsi are forming joint bottling ventures in...

Coke Vs. Pepsi: Fighting For Foreign Markets November 27, 1995 Introdu
Coke vs. Pepsi: Fighting for Foreign Markets November 27, 1995 Introduction The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new hot spots. Both Coca-Cola and Pepsi are forming joint bott...

Sony And Marketing
Sony and Marketing WHAT MARKETING IS: The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing encapsulates many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed...