Free Digital Marketing Essays   Free Digital Marketing Essays

A Discussion On Multimedia
A Discussion on Multimedia Nic Singh December ?96 A Discussion on Multimedia Multimedia, or mixed-media, systems offer presentations that integrate effects existing in a variety of formats, including text, graphics, animation, audio, and video. Such presentations first became commercially available in very primitive form in the early 1980s, as a result of advances that have been made in digital compression technology-- particularly the difficult area of image compression. Multimedia online servi...

Marketing Plan
Marketing Plan We live in a world where consumers are demanding access to information and service anywhere, anytime, and from any device. For most people, Cell phones will be the devices, which provide them with their first access to the Internet. Time is the most precious commodity and convenience is everything. Access 2000 will allow you to talk, receive emails, news, stock quotes-or surf the web, and at the same time allowing you to use the features of a palm pilot which has word processing c...

Swot Analysis Of Dell Computer
Swot Analysis Of Dell Computer SWOT analysis of Dell Computers History: The company was founded in 1984 by Michael Dell, now the computer industry's longest-tenured chief executive officer, on a simple concept: that by selling personal computer systems directly to customers, Dell could best understand their needs, and provide the most effective computing solutions to meet those needs. Today, Dell is enhancing and broadening the fundamental competitive advantages of the direct model by increasing...

The Elite Report
The Elite Report Music Industry Arts A Two Year Diploma Program Program Code MIA1 Campus Code LC LC - London September Admission Program Description The Music Industry Arts program educates students in all relevant aspects of the contemporary audio industry. The program promotes the professional attitude required to function in the musical, technical and commercial areas of Audio Production Engineering and Business. The program approach is intensively hands-on, with professional media and record...

The Internet, Pornography, And Children
The Internet, Pornography, and Children Why should anyone be concerned about pornography on the Internet? After all, this is a free country and everyone should have access to anything they want, right? This position would be true if only adults used the Internet; it can not be true when children also use the Internet. Most people would agree that children should not have access to Internet sites that are considered pornographic. Does that mean that children should not be allowed Internet access ...

Sony And Marketing
Sony and Marketing WHAT MARKETING IS: The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing encapsulates many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed...

Webonomics
Webonomics Webonomics, by Evan I. Schwartz, is a practical, strategic tool for positioning and growing your business in the today's exploding World Wide Web economy. Schwartz addresses the unique problems and rewards businesses can expect to encounter when conducting business in cyberspace. He also dispels some of the most common misconceptions about doing business on the Web. More importantly, Schwartz targets the key to business success on the Web: understanding consumer behaviors and expecta...

Corporate Web Presence
Corporate Web Presence Advantages and disadvantages of a Web Presence The World Wide Web is a World Wide Market. It is a new way of selling. More and more customers expect to find your product news and specifications on the web. But even on the Net, you have to advertise your product. Using Internet as a media to advertise your product is different from traditional media. Through Internet companies can be present all over the world. Using the web as an advertising tool is the cheapest way to be...

Hacking For Money
Hacking For Money Many of the products we buy today are no more than large collections of zeroes and ones. High-priced software, high-quality music, and valuable reference material such as computerized databases or CD-Rom encyclopedias are commercial products like any other, but the media of their transmission makes them different in at least one aspect: it is possible to copy them freely, or at least extremely cheaply. A compact disc of Elvis Costello and the Attractions is different from, say...

Internet IT
Internet IT The internet offers a huge wealth of information both good and bad, unfortunately the vary nature of the internet makes policing this new domain practically impossible. The internet began as a small university network in the United States and has blossomed into a vast telecommunications network spanning the globe. Today the internet is ruled by no governing body and it is an open society for ideas to be developed and shared in. Unfortunately every society has its seedy underside and...

Future Technology
Future Technology People often think that future is all about flying cars, robots and space travelling. Maybe it will be like that, who knows, but at least until this day the changes haven't been remarkable. Companies are all the time investing more money on research and development. This indicates that companies and government are interested to achieve and find new technological inventions that would change the markets. All ready one of the computer related inventions, Internet, has changed th...

Web Advertising
Web Advertising annon Web advertising, not to mention the Internet itself, finds itself in a stage of relative infancy and therefore provides marketers with novel challenges and situations which need to be dealt with caution . The realm of Web advertising is unchartered terri tory! In terms of South Africa, the country finds itsef somewhat behind technologically. However, this may not prove to be a disadvantage as the uncertain nature of Web advertising may make a policy of 'watching and learnin...

Zorlu Holding And Vestel Electronics
Zorlu Holding And Vestel Electronics Zorlu Holding The Vision Of The Company Mehmet Zorlu, established their Group's first company in the early 1950s, he laid the ground rules for the Zorlu Group's subsequent growth: integrity, perseverance' and unconditional commitment to quality. Integrity is the Group's cornerstone value and they expect it to govern every aspect of their business. Hard work and perseverance are essential for the day-to-day success of their enterprises as they are for the unde...

E-Commerce
E-Commerce Table of Contents I. E-Commerce: An Introduction II. History of E-Commerce III. Economic Impact IV. Advantages of E-Commerce V. Disadvantages of E-Commerce VI. The Future of E-Commerce E-Commerce ?V An Introduction With the astonishing growth of the Internet, many companies are finding new and exciting ways to expand upon their business opportunities. There are very few successful companies that do not use computers in their everyday business activities, which also means there are few...

Multimedia
Multimedia Multimedia Multimedia, or mixed-media, systems offer presentations that integrate effects existing in a variety of formats, including text, graphics, animation, audio, and video. Such presentations first became commercially available in very primitive form in the early 1980s, as a result of advances that have been made in digital compression technology-- particularly the difficult area of image compression. Multimedia online services are obtainable through telephone/computer or televi...

Copyright And Patent Fraud
Copyright and Patent Fraud by David Lee Roth 12th hon. Government Mr. Pibb January 5, 1998 Roth 1 Today, more than ever before, products, goods, and services are being provided by businesses of all variations. Fewer and fewer people today are self-sufficient. Practically no one today makes his or her own clothes, and some people do not even prepare their own meals. Today's business world and modern day technology make it possible for people to obtain almost anything and everything they need or w...

INTRODUCTION
INTRODUCTION Two years ago, MP3 was just another audio compression format. Today, it's a Net phenomenon that's at the center of an enormous controversy. That's because MP3 makes it possible for people with an Internet connection to bypass record stores (and cashiers) and download CD-quality music by their favorite artists--for free. MP3 is great for music lovers and cheapskates, who can download funky tunes to their hearts' content without spending a dime; however, it's a nightmare for musicians...

E-commerce An Introduction
E-commerce an Introduction In the broadest sense, electronic commerce (e-commerce), is the buying and selling of products and services over the Internet. It has included the handling of purchase transactions and funds transfers over computer networks. According to the Forrester Research Study Sizing Intercompany Commerce, total U.S business-to-business Internet trade in 1998 is $7.7 billion, compared to a total global e-commerce of $21.8 billion, dramatically increasing from $2.5 billion in 1997...

Dissect-A-Track
Dissect-A-Track By Tracksilator Inc. Fellow workers, this new device will debut in Tracksilator's two hundred-page year-end sale catalogs. I, as vice-president of this company, have called together this meeting to discuss the presentation and marketing strategy of the new Dissect-A-Track. The details and parts of the device will be covered in today's meeting, as well as the usefulness of the mechanism and how it works. Please take notes, and also have your thoughts and ideas on this topic typed ...

Companies And Other Organizations Use Internet/web Sites For Different
Companies and other organizations use internet/web sites for different purposes. In general, a web site provides an interface while the Internet provides cost-effective communication capabilities. For this project assignment, the Nike Corporation was chosen and will be dissected for information technology analysis. The Nike Corporation is engaged in the design, development, and worldwide marketing of high quality footwear, apparel, equipment, and accessory products. It is the largest seller of a...

Toshiba
Toshiba Paula Dean April 27, 2000 Strategic Management Case Study Toshiba: The Future is Theirs In 1875 Hisashige Tanaka established Tanaka Seizo-sho, Japans first manufacturer of telegraphic equipment. The company thrived for over 60 years as an independent entity. In 1890, Hakunetsu-sha & Co., Ltd, was founded. It was Japans first manufacturing facility of electric incandescent lamps. Then in 1939, the two companies merged to become Tokyo Shibaura Denki. They were now an electric equipment m...

New Product Idea/Business Plan
New Product Idea/Business Plan Executive Summary Since the first cellular mobile telephone networks opened for business in the early 1980's, growth in numbers of subscribers has consistently exceeded even the most optimistic forecasts. Even in the most advanced markets, this growth shows little sign of slowing, and meanwhile, new markets are accelerating rapidly. Cellular telephony was developed by AT&T (American Telephone and Telegraph), in it's Bell laboratories. It operates by allocating a sp...

Kodak
Kodak INTRODUCTION Team Commander was tasked with providing a case analysis on Case 8, Kodak: Taking Pictures-Further. In doing so, Team Commander has provided a summary of the important case facts, current history and trends, strategic position, strategic plan, implementation plan, and the anticipated outcome. CASE SUMMARY In the fall of 1998 Kodak entered the digital camera market. Their goal was to change the clarity, usability, and life of Kodak moments- to make them bigger, better, and mor...

Mp3S: Friend Or Foe?
Mp3'S: Friend Or Foe? MP3s : Friend or Foe? MP3s, a breakthrough in technology or are they just another bomb waiting to explode on us? Some say they are good while others argue that they are not just bad, but horrific to musicians that want to make it to the top. MP3s are used widely by teenagers on their home computer, usually illegally and are constantly being threatened by the producer of the music. Billions of dollars are being lost due to the Internet craze of the MP3 technology mainly b...

Telecommunications In Korea
Telecommunications In Korea INTRODUCTION Telecommunications is a tool providing information services to both private and public sectors. It is highly involved in society and helps a society grow and flourish. It affects the ideals and trends of a society and, thus, is a very important factor in a growing country. With an area of 99,019 square kilometers, and a current population of 44.6 million people, the Republic of Korea is a great challenge to connect through telecommunication tools and proj...

Cellular Phone Buying Guide
Cellular Phone Buying Guide Cellular phones are now owned by one out of three people living in the United States. It is believed that this number will approach, and probably reach, one out of two within the short future. With so many companies producing and marketing the use of cellular phones, rates for their use have dramatically reduced within the last four to five years. The size of the phones has decreased, while their number of features and ease of use has increased. Analog connections are...

Hewlettpackard Strategy
Hewlettpackard Strategy Strategy Paper Hewlett Packard, Inc. (NYSE: HWP) TABLE OF CONTENTS SECTION 1 2 BACKGROUND 2 SECTION 2 2 MISSION, GOALS, AND STRATEGIES 2 Company Mission 2 Company Goals 2 Company Strategies 2 Management By Wandering Around. 2 Management By Objective. 2 Open-Door-Policy 2 Open Communication 2 SECTION 3 2 STAKEHOLDERS 2 Stockholders: 2 Employees: 2 Competition: 2 Major suppliers: 2 SECTION 4 2 EXTERNAL ENVIRONMENT 2 Industry Environment 2 Differentiation versus Commodity 2 ...

Alcohol & Tobacco Advertising On The Web
Alcohol & Tobacco Advertising On The Web As adults, how do we encourage our children to explore the rich resources of the Internet without exposing them to a steady stream of marketing massages, such as junk e-mail, sexually explicit material and hate-mail? This is a question that many people in our society, including parents and educators are struggling to answer. Although we have yet to reach a consensus on this matter, one possible solution is to filter or block this objectionable material fr...

Ecommerce
Ecommerce E-Commerce With the astonishing growth of the Internet, many companies are finding new and exciting ways to expand upon their business opportunities. There are very few successful companies that do not use computers in their everyday business activities, which also means there are few companies that do not use e-commerce. To emphasize the point that the effect of the Internet is so widespread in todays business communities, one online article stated that more than 100000 companies hav...

Hewlett-Packard Strategy
Hewlett-Packard Strategy Strategy Paper Hewlett Packard, Inc. (NYSE: HWP) TABLE OF CONTENTS SECTION 1 2 BACKGROUND 2 SECTION 2 2 MISSION, GOALS, AND STRATEGIES 2 Company Mission 2 Company Goals 2 Company Strategies 2 Management By Wandering Around. 2 Management By Objective. 2 Open-Door-Policy 2 Open Communication 2 SECTION 3 2 STAKEHOLDERS 2 Stockholders: 2 Employees: 2 Competition: 2 Major suppliers: 2 SECTION 4 2 EXTERNAL ENVIRONMENT 2 Industry Environment 2 Differentiation versus Commodity 2...

Cisco
Cisco Cisco Systems, Inc. is the worldwide leader in networking for the Internet. Cisco operates in one industry segment and creates hardware and software solutions that link computer networks so that people have easy access to information without regard to differences in time, place or type of computer system. Networking is a multi-billion dollar global market whose growth is spurred by the belief that the Internet is changing the way we all work, live, play and learn. Over the last year, there...

In Search Of Excellence
In Search Of Excellence In Search of Excellence was the 1982 best-selling look at excellent companies and an attempt to identify the attributes they had in common that helped to make them successful. Thomas Peters and Robert Waterman studied dozens of American companies and deemed these companies to be excellent: Bechtel, Boeing, Caterpillar, Dana, Johnson & Johnson, Hewlett-Packard, Delta, Fluor, IBM, Procter and Gamble, McDonalds, 3M, Digital Equipment and Emerson Electric. The book gives many...

Understanding Product Knowledge: When Purchasing A Computer
Understanding Product Knowledge: When Purchasing A Computer Understanding Product Knowledge: When Purchasing a Computer Buying a computer seems like a daunting task to many. There are many factors to consider when making a purchase. Brand name, functionality, speed and customer support are just some of the factors that one must consider when researching the options. In order to wisely purchase a computer, one must attain a considerable amount of product knowledge, to get the most value for their...

Market Research
Market Research Title Page Number Market research 2-4 Quantitative and Qualitative 5 Factors influencing marketing methods 6 Presentation 7 Questionnaire 8 Evaluation 9 Bibliography 10 Market research is to provide information that helps the business to recognise and respond to market opportunities and to develop suitable products to marketing needs. Primary and secondary data. There are two main sources of market research-Primary and secondary sources. Primary data. This type of research requ...

Fabric Trade Form India To Canada
Fabric Trade Form India To Canada Canada, with its economic and political stability offers a variety of business opportunities. With such a large population of immigrants, Canada is known for its acceptance of diverse cultures. English and French are Canada's official languages and there are many other languages spoken freely by diverse racial groups on Canadian soil. Many different religions are also practiced freely and peacefully in Canada. India has a population of 986.6 million people. This...

Adventures In E-Commerce
Adventures In E-Commerce Adventures in E-Commerce Unless youve been living under a rock for the last two years, you have heard about e-commerce, and I bet youve heard about it from several different angles. Im sure youve heard about all the companies that offer e-commerce because youve been bombarded by their TV and radio ads. Youve read all of the news stories about the shift to e-commerce and the hype that has developed around e-commerce companies. You may have even purchased something o...

Biometrics Security
Biometrics Security Biometrics uses personal characteristics to identify users. When it comes to security, mapping unique patterns and traits in fingerprints, irises or voices is considered light years ahead of forcing employees to memorize combinations of letters and numbers -- which are easily compromised and easily forgotten. The technology works by taking measurements -- whether it is the weight and length of bones in the hand or the pattern of blood vessels inside the eye or the pattern of ...

The Use Of Data Warehouse In Decision Making Process
The Use Of Data Warehouse In Decision Making Process INTRODUCTION It is obvious that there is no organization running without data. The data can be viewed as tangible assets of an organization just as any physical asset. So, they need to be stored and made available to those who need them when they need them. However, the data by themselves are useless. So, they must be put together to produce useful information. In turn, information becomes the basis for relational decision making. To facilitat...

Video Transmission Via Satellite
Video Transmission Via Satellite Video Transmission via Satellite Abstract Direct Broadcast satellite (DBS) delivers hundreds of TV channels to millions of people around the world. Satellite owners buy slots in space and lease assigned transponder frequencies to service providers. In this paper, I briefly introduce the history and development of DBS, the major vendors of the products, and overall market situation. In order to illustrate why DBS is such a popular technology, I also give out the c...

Aol Business Strategies
Aol Business Strategies A. Business Strategies 1. Strategic Objectives Brand Name Recognition Alliances with Suppliers to provide Customers with one-stop shopping Develop massive customer base Create an easy internet/email service Create non-financial costs to customers to dissuade them from moving to competitors 2. Cost Strategy Profits mater more than growth Make cost to switch not financially practically Make it financially difficult for competitors to contend with AOL 3. Diff...

Career As A Webmaster
Career As A Webmaster Webmaster I. Introduction II. History of Occupation A. Beginning B. Future III. Earnings IV. Education and Training A. College B. Tech School V. Machines and Tools A. Hardware B. Software VI. Work Duties VII. Extra Benefits VIII. Attractive Features IX. Unattractive Features X. Conclusion Webmaster The Webmaster career is new and getting very exciting for the years to come. There are constant changes in the technology used to create web pages, and the Webmasters job is to s...

Compaq
Compaq Compaq Computers In analyzing the profitability of Compaq I came to the following conclusions. The gross profit is the difference of total revenue and total cost of products and services. In 1998, the gross profit was $7.19 billion, and in 1997, it was $6.75 billion and in 1996, it was $5.15 billion. Due to lack of information, other profitability ratios can not be determined such as the current ratio, quick ratio, ROE and ROI. The total revenue has increased by approximately 5 billion ea...

Innovations In Behavioral Marketing And
Innovations In Behavioral Marketing And MARKETING MANAGEMENT TERM PROJECT ?Innovations in Behavioral Marketing and Electronic Commerce? Date: June 15, 2000 Table of Contents Preface??????????????????????????????1 ? . Introduction ? . Benefits of Electronic Marketing ? . Effectiveness of E-Commerce I. Ways for Promoting your Website II. Learning about your Visitors III. Segmenting your Internet Market ? . E-Commerce in Lebanon I. Lebanese Companies on the Net II. Customer Adaptation to E-Commerce...

Why Microsoft Is A Monopoly
Why Microsoft Is A Monopoly Through a combination of tactics that many people would consider monopolistic Microsoft is now involved in almost every aspect of the computer and computer-related telecommunications markets and is emerging as a major player in Internet commerce and on-line media ventures. As of March 1997, 87% of all the software developers were actually developing the Windows bit 32 platform, which is the operating system for Microsoft. Fifty three percent of 2.4 million US Professi...

networking
BANDWIDTH ISSUES ARCHIVES Internet Everything Wednesday, January 20, 2010 A study by L.E.K. consulting, a business strategy and marketing consulting firm, recently conducted a survey on media consumption habits; and what they found turned out to be a bit of a shock. According to the survey, 32% of users listen to an average of 5.8 hours of Internet radio a week. That?s huge. The reason it is huge is because unlike a lot of high-throughput downloads; streaming radio tends to be a constant drain o...

BLGW marketing plan
Bud Light Golden Wheat Marketing Plan Kyle Turner Marketing 5000 I. EXECUTIVE SUMMARY Anheuser-Busch Companies, Inc. traces its roots to 1852 and the Bavarian Brewery in St. Louis. Through new technologies and modern marketing practices, the local brewery was transformed into the industry leader. Budweiser was the first national beer brand, introduced in 1876. Twenty years later, Busch introduced Michelob, America?s first specialty beer. In 1957, Anheuser-Busch became the leading U.S. brewer, a...

Strategy Management
Hewlett Packard was founded in 1938 by William Hewlett and David Packard and went public in 1957. HP has come a long way since then from being an electronic instruments company to a major player in the computer industry. HP established its presence in India in 1988. Today, the Indian site is one of the largest sites outside the U.S. HP has more than 30 thousand employees in 42 locations. HP has a presence in over 350 cities in India. The HP and Compaq merger in 2002 resulted in the creation of t...

Social Networking
Social Networking INF 103 Instructor: April 11, 2011 Figure 1: Page 11 Shows timeline for social networking Definition The term ?social networking? does not exclusively belong to digital technology on the Web. On the contrary, social networks had been studied from the beginning of 20th century with the aim to comprehend how the members of a certain community interact and which mechanism can determine the interaction itself. Today social networking commonly refers to all those activities that ar...

Table of Contents
Table of Contents QUEST Timeline 2 Copy of QUEST Timeline 3 Parent Notification Form 5 QUEST Grading 7 Standard QUEST Style 8 Social Issue Declaration Form 9 Annotated Bibliography 11 Source Check Directions 12 Source Check Sample 13 Essential Question (EQ): First Draft 15 Consultant Agreement Form 17 Experience Plan 18 Experience Hours Log 21 QUEST Interviews 23 QUEST Interview s (Ex amples ) 24 Creating Outlines For QUEST Papers/Presentations 25 Social Issue Research Paper 26 Social Issue Res...

Rightcenter00
rightcenter00 1.0 Introduction: Dove, Campaign for real beauty: Deconstruct the norm. Started drawing graceful steps in the beauty arena in 1957, Th e Dove brand began with merely beauty soap bars. The Dove brand was founded by Lever Brothers and today, they produce more than beauty soap bars like body wash, deodorants, body lotions, facial cleansers, shampoos and conditioners. Indeed, this brand headed by Unilever is a very successful beauty care worldwide. Figuring out the real problems. Gi...