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states postal service Uleashing the killer app book

ULEASHING THE KILLER APP:BOOK REPORT



Digital Strategies for Market Dominance



Killer apps, goods or services that establish quickly and dominate the market, are displacing traditional planning and strategy in business. These revolutionary realities such as email, the first word-processing program, and e-commerce are sudden and dramatic changes that have recently found success in changing the face of business. Companies that use existing technologies are finding possible killer apps as a way to gain advantage over competitors and serve their customers in a more efficient manner.  Companies that choose to use existing, traditional ideals of strategy and planning are being passed over as the power of emerging digital solutions attracts their customers.

Companies must now adopt a digital strategy to help produce their own killer apps to survive in their marketplace.  This digital strategy encourages full staff involvement in the development of possible improvements in processes, rather than having a group of people who spend years developing strategies.  This full staff involvement brings together the ideas of workers on the front lines of production who have real world answers on how to make their work faster and eliminate non-essential processes.  

Once developed, killer apps take their market by storm.  For example, electronic mail has established itself as the way of communicating notes and short correspondence over the traditional ways of writing letters.  The US Postal Service has experienced extreme loses in revenue due to the hands of email.  Killer apps will dominate a market quickly as customers find its advantages over traditional services and products.



THE LAWS THAT LEAD TO SUCCESSFUL KILLER APPS

Moore's Law

Moore's Law, Metcalfe's Law, and the economic theories of Ronald Coase help support the rise and domination of killer apps.  Moore's law focuses on the constant growth in computing power.  The law states that for every 18 months, processing power doubles while cost holds constant.  Killer apps are now able to constantly evolve faster, smaller, and more efficient while keeping costs somewhat constant.  In 1980, a gigabyte of storage cost several hundred thousand dollars and took large storage space.  Moore's law has made it possible to shrink cost to $200 and drastically reducing storage space to the size of a credit card.  This ever-improving processing power will serve as the backbone to the future of killer apps.  Companies that choose not to invest in these technological answers to problematic issues will soon find themselves at the bottom of the market.  This leads us to Metcalfe's law.  

Metcalfe's Law

Metcalfe's law explains why technology spreads so rapidly, and how quickly people so readily accept it.  R. Metcalfe is the founder of 3Com.  His law states that new technologies are valuable only if people use them.  His concept is easy to understand.  If only two people have email accessibility, email would not be very important.  Only those two people could communicate with each other using electronic mail technology.  If the entire office were given the same email accessibility, email would become much more important.  The more people use something, the more valuable it becomes, which will attract more people to use it.  A prime example of the validity of Metcalfe's law is the Internet.  As more people use it, it will become much more attractive to others.  

Economic Theories of Ronald Coase

 The economic theories of Ronald Coase have produced many opportunities for smaller companies to compete easier with larger, more established firms.  Coase believed that firms are set up to minimize transactional costs.  A larger firm can produce products like steel at lower economies of scale and more efficiently than an individual.  Existing corporations are now competing against the economies of cyberspace.  The economies of cyberspace significantly lower transactional costs more than traditional firms do because of the greatly reduced costs of land, labor, and capital.  An online bank can offer as many advantages that traditional banks currently offer.  This is because the transactional costs of an online bank are much lower.  Their website serves as their "land" and their employees mostly work part-time.  Clearly, Moore's Law, Metcalfe's Law, and the economic theories of Ronald Coase have provided a prosperous environment for killer apps to flourish in today's society.  Killer apps will provide opportunities ... more

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Research Paper: Emails Effect On The Postal Service


Fred is just like any other normal American In the United States, he has kids, a family, and, before yesterday, a job to support them. According to an article by Stephen Barr that appeared in the Washington Post, this sort of thing will be happening to over 9,000 American postal employees this year due to layoffs(Barr n. pag.). Many people believe that E-mail is a godsend but this is what is responsible for the continuous changes that the postal service is having to make to stay in business. To stop the postal service from going out of business during the next five years they have started many new programs such as Time Stamp, E-Bill, their own special E-mail service, and even increasing the price of the stamp.
Currently the postal service has been working like crazy to keep up with the 17 billion dollar lose of the 65 billion dollars that they were expected to receive this year to stop them from going redline(Stephen n. pag.).This is a huge task for people like Carolyn Monnerat, the budget and finance manager at the Saint Paul Post Office who says that she is, just not sure what will happen to the approximately eight hundred thousand employees if our company dose go out of business. It is a big enough task right now just having to keep on having to rearrange the budget we have to work with as we continually come up short on money. I just have to pray that some of our new programs such as Time Stamp will do something to help dig us out of this hole we are in that just keeps getting continually deeper(Monnerat n. pag.). This failure made the postal service rethink about new programs they could create to stay in business. This eventually brought around the idea of the postal service's E-Bill program.
According to Postmaster General, William J. Henderson, their new Time Stamp program will work on the basis of providing customers the option of sending sensitive E-mail over the net with an encrypted code of the time and date and where the E-mail originated from. If this code was not found on the E-mail that you then receive you would be able to know that someone else had intercepted your E-mail and possibly even changed the information that is written in it. According to an Arlington Morning News article written by Michael Hines, this program is expected to bring in over three million dollars this year. But since it costs over forty cents per E-mail it is expected to only be used by major companies such as banks and credit card companies that can absorb this exorbitant price(Hines n. pag.). This is why the postal service has decided to expand their E-commerce programs.
The newest tactic that the Postal Service has just started up to aid in their struggle to stay in business is called E-Bill. The new E-Bill service will be a fast and simple new program [that] lets consumers send and receive bills electronically through the Postal Service web site. If a company or person will not accept electronic payments the Postal Service will simply print out and mail them a check. Many people believe that this new service will help save many procrastinators by in away offering them their own accountant to worry about their bills(Barr n. pag.). This service has an estimated setup cost of over 3.6 billion dollars to heir the help and buy the equipment that will be needed to run it. Many height ranking postal officials such as Dan Luther, Post Master of Ohio, have argued that it is nice that people are trying to save the company from the wrath of E-mail but at the cost of this new E-Bill program we will just lower our budget even more(Hines n. pag.). Along with this major attempt to keep on fighting the effects of E-mail they have also thought about giving up traditional mail delivery and become a company based on the sending of E-mails.
The new E-mail world of the Postal Service would (give) people a E-mail address that would match their street address. If some one did not have access ... more

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