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run the risk Gender and communication

In response to what we have discussed thus far in Interpersonal Communication, I would like to further explore the idea of gender in the interpersonal communication arena.  As was said in class, gender influences cultural perspectives.  Gender also influences how we view ourselves in society.  On the flip side, Ive seen how society can mold the way we label ourselves in terms of gender.
 The well-known concepts of masculinity and femininity run rampant in our society.  We live in a world where men are told to be masculine, women are told to be feminine and those who do not do as they are told, will suffer the societal consequences.
The philosophy of masculinity supports the idea that men must be strong. They must show very little emotion, have a career and ultimately be a breadwinner.  Men must be muscular and protect the weaker sex from harm.  Though many of these traits are wonderful to have, realistically speaking, very few men will ever possess enough masculinity to feel worthy of being a man in our society.  This truth leaves most men chasing an illusory goal of attaining a masculine identity.  Most men will take every opportunity to show their masculinity and to declare to the world that they are indeed a real man.  This fact is evident when men gather in a bar.  The beers going down, testosterone is pumping through the veins, and the motto is, I aint takin nothin from nobody.  Most males are looking for a brawl and are looking to solidify their masculine place in the world.  Inevitably a fight ensues, people get hurt, and the goal is accomplished. Well, at least for a day or two.
Society would like all women to be feminine.  That is to say, society would like all women to render themselves as weak, non-assertive, helpless, male-needing beings.  Women are told to act lady-like at all times.  This means not arguing, not standing up for themselves and obeying men at all times. The feminine guidelines are seemingly endless and to live a feminine lifestyle is exhausting for most women.  It is not accepted for women to spit or belch, whereas for a male these acts are second nature. A fabulous example of manifested pure femininity is the Barbie Doll.  Barbie is a homemaker, with a thin body dressed in pink.  Barbie is seen as the perfect women and manifests in physical form in every issue of Playboy magazine.  Most women are chasing an illusory goal of total femininity, while at the same time searching for complete societal acceptance.
Very few people emit all masculine or all feminine behavior.  Most people of our society integrate both feminine and masculine characteristics within their beings.  The integration of both masculinity and femininity is known as androgyny.  Is has become more and more accepted to be androgynous, yet few people obtain a perfect balance between masculinity and femininity.  The unspoken societal rule about gender is, if one is male, one must show more masculine traits than feminine traits, or else risk the chance of being labeled a pussy or a faggot.  The same is true for women.  If women present themselves in an overly masculine manner, they take the risk of being labeled a butch or a dyke.  The concept of androgyny helps to ease the pressure of the strict gender roles in our society. An example where androgynous characteristics are needed is a camp counselor.  The counselor needs to be a fearless leader yet also needs to be an empathic listener to those campers in need of help.
Gender is taught in our school system, and hence is adopted at a very early age.  In my eyes, that explains why it holds such a stigmatic role in our society.  As we discussed, many of the paradigms surrounding the issue are actually myths.  One of which is women are (naturally) more empathetic than men.  This may ring true in certain instances, but empathy is by no means an inherent trait, more prominent in women than men.  As we can see, society has tagged empathy to being a feminine trait and hence has continued the stigmatic effects of gender.  Another myth that is closely related is ... more

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BMW Swot

Strengths
BMW is a well-known company with a high status branding that has a very high recognition factor. The company has been strengths in both research and development and design as well as in marketing.  For example when it comes to marketing it was a BMW advertisement that was the first e-advertisement that made it to Campaigns 'Pick of the Week' (Doman). However, in a long-term purchase such as this there is a need for moire substance than just marketing, otherwise the life of the company would be relatively short due to the nature of the purchase. It is in these longer-term systems and strategies that we can see many of the strengths of BMW, we can consider these by starting with the market position of the company.
BMW as well as Mercedes' and a few other companies have managed too successful attain m a market position where they have a focus on a narrow range of exclusive cars. These can be seen as aimed at the market place that is not also sensitive to price, and as such we must argue that the market positioning may be seen as a strength as there will not be such a reaction if the economic conditions change. The customers that are in the target group are happy to pay a premium price for what they perceive as a premium product (Thompson).
This may not be so true of the subsidiary companies that have had different problems, such as the ill-fated Rover group. However, the core product has remained strong (Thompson). This may be seen as diversification, and some of the diversification may also be seen as a strength, for example the purchase of Rolls Royce where there is a similar strategy, however the range and target market are even more focussed and exclusive.
The strategy of BMW is designed to be defensive against other car manufactures, and as we will see when it comes to the section on threats this is a defensive strategy that BMW have adopted after learning the need for defensive as well as aggressive marketing and strategies. These strategies can be seen as follows;

 Customers may choose any color that the wish from the entire range, this is only matched by Rolls Royce and Aston Martin, other companies offer a choice of color but only within a limited range (Thompson). The advantage of this is by differentiation and the gaining of a competitive advantage, the target market here is different from he other companies that offer the same facility of choice. Therefore there is an advantage over companies such as Toyota and Mercedes. There is also a very wide range of optional extras (BMW).
 The marketing as well as design emphases the differentiation by focusing on safety, the environment, as well as comfort and economy (Thompson). This is emphasized in all models and can also be seen as reinforcing the branding of the BMW logo and name.
 the way in which the company is run allows for a high level of control. The national BMW sales companies in each country are all wholly owned subsidiaries of the company. This is also co-ordinated with the strategic location of the parts warehouses so that they are in the most beneficial locations (Thompson).
 The computer system that BMW use for the ordering of parts by the independent distributors is also very efficient, reducing the time it takes between placing and order ands supply. The orders are placed directly into the BMW central computer for processing (Thompson).
 There has been a sting message form BMW that it intends to retain its independent position, and this appears to have given the market confidence in the company, as such the company may be seen as stronger financial in the markets own perception (Thompson).  
 In the United States BMW managed to gain a first mover advantage in terms of its European competitors, being the first company to produce cars on this continent (Thompson).
However we can also argue that it was this international desire that also bought about a realization of some of the weaknesses of the company.

Weaknesses
There has also been a desire to make use of strategic alliances and acquisitions. This has not always ... more

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