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Picture this scene: The best athletes in your community are gathered for the
annual high school varsity letter awards banquet. Halfback Henry and Jumpshot

Jenny already have received accolades from the Master of Ceremonies for their
accomplishments, but the attention is now focused on Susan Strike, Central

High's varsity bowling superstar. Bowling is Central High's newest varsity
letter sport," he proclaims, "and we're extremely proud to announce

Susan Strike has not only earned All-Conference honors for leading the Little

Nine with a 206 average, but she led Central High to its first state bowling
championship." A standing ovation follows. You beam because Susan is a
product of your youth league program. She is the first of a new generation of

Varsity Bowling letter winners and she'll serve as an inspiration for hundreds
of young bowlers in your community. This scene may sound like a dream to you,
but it's a reality in some areas of the United States where a handful of
dedicated proprietors have laid the groundwork to launch the nation-wide Varsity

Bowling program during the 1998-99 bowling season. Varsity Bowling is going to
be a two-pronged attack: 1. From the Top Down - Five states have been selected
to participate in a targeted Varsity Bowling program during the 1998-99 with a
focused effort to secure state high school athletic association approval for the
sport. 2. From the Bottom Up - Every local/regional proprietor group in any area
of the United States is invited to "test" the Varsity Bowling waters
on their own. A comprehensive organizational kit, including detailed manual,
videotape and support materials, is available today from the Young American

Bowling Alliance and the Bowling Proprietors Association of America to help your
proprietor group and local association volunteers get a headstart in organizing
a "high school club conference" to demonstrate the program's
feasibility. Varsity Bowling is a program that cannot succeed without the
commitment and dedication of the proprietors. You own the arenas, you have the
expertise and it's your youth bowlers who will benefit the most. Varsity Bowling
is one of the most comprehensive step-by-step organizational programs ever
developed in bowling (or any sport). It is based upon 10 years of experience and
research in Northern Illinois and Michigan's Upper Peninsula, culminating in
resounding success. Be Part of Bowling's Biggest Success Story in Decades

Varsity Bowling will become our sport's most significant success story in
decades, with your help. Mark these figures down and watch them grow: In

1996-97, only 728 of America's more than 16,000 high schools offered any kind of
bowling program. Out of 6.1 million high school students who participated in
athletics in 1996-97, only 15,600 were able to bowl for their schools. Only
seven of America's 50 states had as many as 30 high schools offering bowling as
an extracurricular activity. Bowling has nearly 500,000 young people
participating in Young American Bowling Alliance leagues and tournaments. They
know and love bowling, and most of them are denied the opportunity to experience
the thrill and excitement of bowling for a letter for their high school teams.

American Sports Data states interest in bowling is at an all-time high among
young people, with a 15% increase in interest among pre-teens and 17% growth in
interest among high schoolers. As a proprietor, you will never experience any
program as rewarding as you'll discover by becoming a part of the Varsity

Bowling team. Send for your comprehensive Varsity Bowling organizational kit,
including detailed manual, videotape and support materials, today! order your
kit now or Send for your comprehensive Varsity Bowling organizational kit,
including detailed manual, videotape and support materials, today! To order your

Varsity Bowling kit, please send an email to Jennifer Williamson or call her at
the Young American Bowling Alliance (414 423-3398. Smart Program The Scholarship

Management and Accounting Reports for Tenpins (SMART) program will help locate
and secure existing bowling scholarships for YABA's membership. SMART will also
help any organization start and manage a new bowling scholarship program while
relieving new and existing bowling scholarship providers from the burden of
administering their scholarship funds. YABA has developed two service levels to
accomplish this mission: LEVEL ONE Level one is SMART's information and
assistance level. This SMART level can be contacted in one of three ways -
telephone, mail or email. SMART Level One will provide the following services:

Information on how to start a bowling scholarship league, tournament or written
application. Information on how to manage the scholarship dollars collected.

Advise, assist and support organizations regarding any problem encountered in
conducting or administering their scholarship programs. A booklet

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