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Hendricks 1

Lum and Abner

What is the first thing you think of when you here of the 1930s, Amos and Andy or how about Lum and Abner?  Lum and Abner werent really expected to do anything with their lives; they were just having fun trying to make something of them selves.  They became two of the most famous people from Polk and Montgomery counties: Chet Lauck- Lum, Norris Goff- Abner, and the history of Lum and Abner.  
Chester Lauck was born in Alleene, Arkansas, February 2, 1902. (Alleene, Arkansas)(www.mu.net/stemple/page1.htm)  His parents were W.J. and Cora Lauck. (Cate, Micheal, 190)  Chet moved to Mena in 1911, where he met Norris Goff.  They became very good friends.  Chet lived on Port Arthur Avenue in Mena.  His father owned the sawmill and was the Union Bank president.  Chet went to Mena high school.  He played baseball, basketball, football, and track.  He had two older brothers and one younger sister.  He graduated from high school in 1920.  After high school, Chet went to the University of Arkansas and got a degree in advertising.  He was the co-editor of the Universitys humor magazine and was a Razorback cheerleader.  After the University of Arkansas, he went to study at Chicago Institute of Fine Arts. (Stucker, Kathryn Moore)  In 1926, Chet married Harriet Wood.  He had three children: Shirley, Nancy, and Chet Jr.
Norris Goff was born in Cove, Arkansas, May 30, 1906. (www.me.net/stemple/ page1.htm)  His parents were Rome and Dora Goff. (Cate, Micheal, 190)  He lived on Reine Street.  His father worked as a wholesale grocer. (Williams, Troy, 70)  When Norris was in high school, he was quarterback for the football team.  He graduated in 1924.  He then went to the University of Arkansas and the University of Oklahoma.  
Hendricks 2
After college he worked at his fathers company.  In 1929, Norris married Elizabeth Bullion.  They had a boy, Gary, and a girl, Gretchen. (Stucker, Kathryn Moore)
Waters was the name of the town Chet and Norris got started in.  Waters sounded like a swamp so they changed the name of the town to Pine Ridge, because of the woods and valleys of the Ouachitas.  In Pine Ridge there was a sawmill, post office, blacksmith shop, gristmill, and other necessary services to the farm community.  The community started in the early 1900s.  Lauck and Goff lived close to each other.  
By 1931, they became Amos and Andy imitators.  Chet and Norris liked clowning around at the Elks Lodge and Possum Club Banquets.  On July 27, 1931, they made their national radio debut on NBC radio network from Chicago.  The program Lum and Abner aired from 1931 to 1953.  The programs were fifteen to thirty minutes long.  The first sponsor was the Quakers Oats Company.  Other sponsors were Ford Motors Company, Horlicks Malted Milk, Alka Seltzer (the longest lasting association), and General Motors.
Their philosophy was simply best summed up in one piece of advice: Never put your faith in seed catalogues.  That thing with the double barreled name always turns out to be radishes. (Williams, Troy, 71)  
Chet Lauck once said during the 1930s, Were sort of like Mussolini.  Weve created Pine Ridge and people in it, the mayor, the justice of the peace, the fire chief, the
grocer.  Were dictators by remote control.  Its our town and we run it to suit ourselves. (Williams, Troy, 71)  

Hendricks 3
The personalities of the people they swapped stories with, while stopped at rural stores, were to become the characters they created for their radio programs.  Grandpappy Spears was based of Cling Wilhite, from one of the earliest Waters families both wore floppy hats and rode a white mule.  Cedric Wehunt was based on Lester Goble, slow of speech but humorous.  The real Ola Hooper became Elizabeth Peabody, large of heart and stature but stern of voice in hand.  Eva May ONeal became Little Pearl, each planned on becoming a nurse but Miss ONeal died at age 18 from injuries received in a fall from a horse.  Margaret Wilhite became Sister Simpson, Anna Risenhoover became Aunt Charity Spears and Aunt Chat Lawrence was Widder Abernathy. (Williams, Troy, 70)  Lauck and Goff carried the show mostly by themselves, doing different characters.  Occasionally there ... more

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Multimedia

As A Technology, It Is Called Multimedia As a technology, it is called multimedia. As a revolution, it is the sum of many revolutions wrapped into one: A revolution in communication that combines the audio visual power of television, the publishing power of the printing press, and the interactive power of the computer. Multimedia is the convergence of these different professions, once thought independent of one another, coming together to form a new technological approach to the way information and ideas are shared. What will society look like under the evolving institutions of interactive multimedia technologies? Well, if the 1980's were a time for media tycoons, the 1990's will be for the self-styled visionaries. These gurus see a dawning digital age in which the humble television will mutate into a two-way medium for a vast amount of information and entertainment. We can expect to see: movies-on-demand, video games, databases, educational programming, home shopping, telephone services, telebanking, teleconferencing, even the complex simulations of virtual reality. This souped-up television will itself be a powerful computer. This, many believe, will be the world's biggest media group, letting consumers tune into anything, anywhere, anytime. The most extraordinary thing about the multimedia boom, is that so many moguls are spending such vast sums to develop digital technologies, for the delivering of programs and services which are still largely hypothetical. So what is behind such grand prophecies? Primarily, two technological advances known as digitization (including digital compression), and fibre optics. Both are indispensable to the high-speed networks that will deliver dynamic new services to homes and offices. Digitization means translating information, either video, audio, or text, into ones and zeros, which make it easier to send, store, and manipulate. Compression squeezes this information so that more of it can be sent using a given amount of transmission capacity or bandwidth. Fibre-optic cables are producing a vast increase in the amount of bandwidth available. Made of glass so pure that a sheet of it 70 miles thick would be as clear as a window-pane, and the solitary strand of optical fibre the width of a human hair can carry 1,000 times as much information as all radio frequencies put together. This expansion of bandwidth is what is making two-way communication, or interactivity, possible. Neither digitization nor fibre optics is new. But it was only this year that America's two biggest cable-TV owners, TCI and Time Warner , said they would spend $2 billion and $5 billion respectively to deploy both technologies in their systems, which together serve a third of America's 60m cable homes. Soon, some TCI subscriptions will be wired to receive 500 channels rather than the customary 50; Time Warner will launch a trail full-service network in Florida with a range of interactive services. These two announcements signaled the start of a mad multimedia scramble in America, home market to many of the world's biggest media, publishing, telecoms and computer companies, almost all of which have entered the fray. The reasons are simple: greed and fear: greed for new sources of revenue; fear that profits from current businesses may fall as a result of reregulation or cut-throat competition. Multimedia has already had a profound affect on how these businesses interact with one another. Mergers such as Time Warner, Turner Broadcasting, and Paramount have set the stage. These companies continue the race to be the first to lay solid infrastructure, and set new industry standards. Following in the shadows will be mergers between: software, film, television, publishing, and telephone industries, each trying to gain market share in the emerging market. So far, most firms have rejected the hostile takeovers that marked the media business in the 1980s. Instead, they have favored an array of alliances and joint ventures akin to Japan's loose-knit Keiretsu business groupings. TCI's boss, John Malone, evokes "octopuses with their hands in each other's pockets-where one starts and the other stops will be hard to decide." These alliances represent a model of corporate structure which many see as mere marriages of convenience, in which none wants to miss out on any futuristic markets. One may wonder how this race for market share and the merging of these corporations will affect them personally. Well, at ... more

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