Logos


Find More Logos

Looking for essays on logos? We have thousands of essays on this topic and more.

logos
Rocky Morris
Speech 2060
1:30-2:30 MWF



"What Sort of Man Reads Playboy?"


"What sort of man reads Playboy?  He's a man who turns his leisure time into an

adventure...He's a man with a discriminating eye...He's a man who  is smart about his future."  Playboy-Aug.,Sept.,Oct. 1996

While flipping through the pages of a once controversial but now globally excepted magazine, one will find an interesting advertisement within the covers of Playboy.  There is a full page color advertisement that generally depicts a man and at least one woman.  The scene within the ad changes with each issue but it is always fresh and upbeat, such as an outdoor scene, an art gallery, or steps at some college campus.  Each ad such as this asks the same question, "What sort of man reads Playboy," then continues on to answer itself.  After briefly viewing the ad, the common "JOE" might go on his merry way paying the advertisement no attention, being that his only concern is to find the centerfold.   Although he may pay no attention to the ad at first, his subconscious is working its will.  Common "Joe's" subconscious is telling him that he needs to subscribe to Playboy or at least buy another issue.  More than likely the reader will be influenced by the ad at its face value, the subconscious will not have to  interpret it for him.  The advertisement is blunt and it draws on direct feedback, the purchase of another issue.  Simply put, Playboy uses shameless visual and written appeals in their self advertisements in attempt to sell more magazines by drawing on mens social concepts.  In writing this,  it is my goal to decipher the meaning and intentions of this ad so that not only the message will be apparent but also Playboys manipulation of its audience.  
To every message there is a sender, and in this case it is one of the top ten men's entertainment magazines, Playboy.  Service provided from this magazine is visual entertainment for open minded, mature adults.  By far, Playboy magazine has been one of Americas forerunners in contributing to this countries social and cultural attitudes.  Countless men have turned the pages of this publication; whether it be for the commentaries and articles or for the photography, Playboy has managed to find its way into most mens lives.  
What truly separates this magazines from other men's magazines is that it is geared towards the bachelor or single man more so than the married one.  This is not to say that the married man doesn't have copies of Playboy lying around the house-- it is only to say there is a better chance that he has canceled his subscription.  Playboy has even gone as far as to modify its ways to target certain bachelors within each issue.  I have obtained three consecutive issues of Playboy consisting of August 1996-October 1996.  Each of the magazines contain the same ad, "What sort of man reads Playboy," but each paints a distinctly different picture.  The August 1996 issue contained topics such as sports and sex, and women of the Olympics.  It just so happened that the "What sort..." ad contained a picture of a man and a woman gazing down from on top of a rock with rock climbing gear on.  The October 1996 issue contained photographs of "The Girls of the Big 12" and articles on sex in college and college sports.
Coincidentally the "What sort..." ad pictured a college student wearing a lettermen jacket,
sitting on some steps (which appeared to be at a university) typing into his laptop.  Leaning on him was a gorgeous woman giving him a "wanting look."  Along with the full page picture there is also a printed message.  Recreation and outdoor-sports enthusiasts were a few of the choice words used in the rock climbing ad while the laptop ad talked about higher education and male college readers.  After having been around awhile, Playboy has learned to play the ropes.  The interest related topics (Girls of the Big 12) get the interest related audience (college men) who view the interest related ads (college student ad).   By now you should be able to see the relationship going on between Playboys self advertisement and what topics and photographs are covered ... more

logos

Research on Logos

  1. Open Free Essay
    Launch Free Essay and search for "Logos" to start researching.
  2. Find the perfect essay
    Choose from tons of different essay in various lengths, styles and themes. Find the perfect Logos essay to find and customize for your brainstorming needs.
  3. Brainstorm ideas and themes
    Use the essays you found on Logos and extract the ideas from them. Use those ideas for the basis of your own essay.
  4. Cite your essay
    Remember to cite any essays you used for your new essay.
Start a New Essay on Logos

Find essay on Logos

The Science Behind Web Colors



[Category]:

Technology

[Paper Title]:

The Science Behind Web Colors

[Text]:

The technological advancements of the late twentieth century has introduced
artists to a new type of medium, the web. Beneath the Webs complex jumble of
hyperlinks, documents, and multimedia offerings lies a programming language that
keeps all the content in its place. Without this ubiquitous, yet often unseen
HTML code to hold the Web together, the medium itself could not exist, and
cyberspace would be a vastly different experience for most users . The growth of
the Internet has spawned a generation of high-tech artists. Rather than creating
artwork with conventional mediums such as paints and brushes, these new age
artists are using pixels and trackballs to create their masterpieces.

Unfortunately, a major dilemma that web artists have to account for is color.
According to graphic designer Roger Pring, many web designers overlook the
importance of color when designing a web site . Color reproduction on the Web is
not nearly at the quality level needed to exhibit the artworks that are produced
in millions of colors. Accordingly, designers are left with a color palette of
only 216 web safe colors. The discussion of web color theory remains unfamiliar
to many designers, as well as myself. I will investigate the unknown
restrictions on designing for the web and explain why there are only 216 safe
colors.

In order to understand the model of 216 web safe colors, we must explore the
use of color across different computer platforms. As the world of high tech
consumers remain split between Mac and PC computing platforms, the growth of the
Internet has caused a resurgence of computer use. In 1995, there were an
estimated 56 million Internet users worldwide; by 2005, this figure is expected
to rise to over 200 million . A wealth of information is readily available to
those who possess the technological means to access and to contribute to it.
This includes Mac, PC, and Linux users. The unfortunate consequence of offering
various operating systems is an absence of a standard. Different operating
systems have a tendency to process color differently. Gamma is the measure of
contrast displayed by a monitor, and traditionally, it has been set at 1.8 for
Apple Macintosh systems and 2.2 for PCs. Where gamma relates to color space,
the higher (pc) value has the property of showing more shadow detail in any
given image . It is therefore important that images processed in one gamma
environment be converted correctly whenever they are transferred to another
platform.

The decision for which platform to use, Mac or PC, is strictly up to the
user. While a greater percentage of graphic designers use Macintosh Systems, I
am personally more comfortable with a PC. Nevertheless, designers across all
platforms share the common frustration of designing for the web.

The model behind the 216 web safe colors follows along the mechanisms of a
computer monitor. In a conventional CRT (cathode- ray tube) monitor the screen
image is made of glowing phosphors-organic chemicals that degrade progressively
overtime . Repeating patterns of Red, Green, and Blue dots are applied to the
inner screen of the computer monitor. Electron guns at the rear of the tube
activate each phosphor across an aperture grille. The point of the grill is to
ensure that the beam is accurately directed onto the relevant phosphor. Each
pixel can only produce 256 different colors. As computer graphics cards were
produced to allow the user to change the intensity of the pixel, the
capabilities of color expanded. If each of the three dots can be controlled to
produce any one of 256 levels of intensity, you have millions of colors
(actually, over 16 million colors) . However, the laws of print do not relate to
the guidelines of the web. Rather than taking advantage of the millions of
colors displayed on our computers, web designers are only limited to a safe 216
colors.

The reason there are not 256 colors to choose from is that some of the colors
on 256 color displays had to be reserved for colors used by the Operating
System. The remaining 40 colors vary on Macs and PCs. By eliminating the 40
patchy colors, this palette is optimized for cross-platform use. The
Browser-Safe Palette is the actual palette that Mosaic, Netscape, and Internet
Explorer use within their browsers. The palettes used by these browsers are
slightly different on Macs and PCs.

The web safe palette is based on math, not beauty. The binary code name for
the color used in html is called hexadecimal, or HEX. Hex ... more

logos

FAQ

What long should essays be?

Generally, the length requirements are indicated in your assignment sheet. It can be words, paragraphs, or pages given as a range (300–500 words) or a particular number (5 pages). If you are not sure about your essay’s length, the number-one tip is to clarify it with your tutor. Also, if you’re not sure how to write an essay, we have a detailed guide on that topic, just follow the link.

What makes an effective essay?

An essay should have a single clear central idea. Each paragraph should have a clear main point or topic sentence. ... An essay or paper should be organized logically, flow smoothly, and "stick" together. In other words, everything in the writing should make sense to a reader.

What should be included on an essay?

A basic essay consists of three main parts: introduction, body, and conclusion. Following this format will help you write and organize an essay. However, flexibility is important. While keeping this basic essay format in mind, let the topic and specific assignment guide the writing and organization.

What They say About Free Essay

I also want to thank http://freeessay.com , pantip and wikipedia for make it happens. #storytelling

@Gusgustt

Browse Essays

  • L: Raves L: Raves Raves Imagine you are in your room and its about 1:00 in the morning. Its pitch black outside and youve been lost for hours. Theres nothing good on the radio. Youre dying of thirst and youre drenched with sweat. Youre just about to turn around and open your window for some fresh air and you hear it. The bass is in sync with your heartbeat and the lights are flashing everywhere. So you follow this music and you arrive at your destination: A rave. It is the vibe that is so commonly talked a...
  • O: Rocky Morris O: Rocky Morris Rocky Morris Speech 2060 1:30-2:30 MWF What Sort of Man Reads Playboy? What sort of man reads Playboy? He\'s a man who turns his leisure time into an adventure...He\'s a man with a discriminating eye...He\'s a man who is smart about his future. Playboy-Aug.,Sept.,Oct. 1996 While flipping through the pages of a once controversial but now globally excepted magazine, one will find an interesting advertisement within the covers of Playboy. There is a full page color advertisement that generally ...
  • G: The Science Behind Web Colors G: The Science Behind Web Colors The Science Behind Web Colors [Category]: Technology [Paper Title]: The Science Behind Web Colors [Text]: The technological advancements of the late twentieth century has introduced artists to a new type of medium, the web. Beneath the Webs complex jumble of hyperlinks, documents, and multimedia offerings lies a programming language that keeps all the content in its place. Without this ubiquitous, yet often unseen HTML code to hold the Web together, the medium itself could not exist, and cybers...
  • O: Hackers O: Hackers hackers Hacking: Slang word for a computer enthusiast. One who breaks into the computer system of a company or government. 1 Most hackers break into computers not to wreak havoc, but simply to explore and share information with one another. A small minority, however, do wish to create mischief. These individuals are the ones who have the public fearing hackers. They are genuinely responsible for the Media calling hackers criminals. These individuals and gangs purposely break into computers for...
  • S: Comparative Essay on Henry David Thoreau in ?Civil S: Comparative Essay on Henry David Thoreau in ?Civil Comparative Essay on Henry David Thoreau in ?Civil Disobedience? and Martin Luther King in ?Letter from Birmingham Jail? Henry David Thoreau and Martin Luther King, in Civil Disobedience and Letter from Birmingham Jail, respectively, both conjure a definitive argument on the rights of insubordination during specified epochs of societal injustice. Thoreau, in his enduring contemplation of life and its purpose, insightfully analyzes the conflicting relationship between the government and the p...
  • Is Psychology a Science? Is Psychology a Science? Is Psychology a Science? Is Psychology a Science? In order to answer this question it is important to understand the definitions of both psychology and science. The word \'psychology\' comes from the Greek \'psyche\' (or soul) and \'logos\' (or study), which came to be known as the \'study of the soul\'. The American Heritage Dictionary defines psychology as: 1. the science dealing with the mind and with mental and emotional processes 2. the science of human and animal behavior. In its pure defi...
  • Nike Campaign Nike Campaign Nike Campaign nike campaign When I learned that I had to write this research paper, instead of procrastinating, I convinced myself to JUST DO IT. This phrase also happens to be one of the signature phrases of the leading athletic apparel company, Nike. The JUST DO IT campaign has been very successful for Nike, but it is not he sole reason for their success. Nikes campaign has definitely persuaded me to go out and buy a few Nike products. So what exactly does Nikes persuasive campaign consist o...
  • Integrative Theology I Integrative Theology I Integrative Theology I Wayne Moore April 25, 2005 TH-5164 Integrative Theology I Chapter One Introduction to the World The moment that I gave my life to Christ I knew that my life had changed and had been impacted. As I knelt at that altar and asked Jesus to forgive me of my sins, I was amazed to realize the peace and joy that was available to me even after a lifetime of sin and running from God. Amazingly one prayer had wiped out all those years and put me on the course to live righteously an...
  • 40 Minutes of Modern Rock 40 Minutes of Modern Rock 40 Minutes of Modern Rock Advertising has take over the planet. Even you have become a walking billboard. If you do not believe me, look down at your shirt, most of you will find a type of advertisement or logo for the designer that made the shirt. Some of you might have even been lucky enough to stand next to the Coca-Cola box in your senior pictures. Large corporations have covered this earth with advertisements. Through television, radio, billboards, newspapers, and the Internet companies nag...
  • Arianism Arianism Arianism A heresy which arose in the fourth century, and denied the Divinity of Jesus Christ. DOCTRINE First among the doctrinal disputes which troubled Christians after Constantine had recognized the Church in A.D. 313, and the parent of many more during some three centuries, Arianism occupies a large place in ecclesiastical history. It is not a modern form of unbelief, and therefore will appear strange in modern eyes. But we shall better grasp its meaning if we term it an Eastern attempt to ra...
  • Trent Minshall Trent Minshall Trent Minshall Prof. Bates 01/09/04 Bare Assets Virgin Mobile USA's latest ad campaign may prove to be more than they bargained for. According to Virgin, their effort showcases a half-dozen actors individually describing the vulnerability one feels in making a gift choice. As they make their presentations, their only clothing is a small box containing the Virgin Mobile cell phone. Virgin argues that the campaign, themed The gift with nothing to hide, is intended to underscore the simplicity ...
  • Theology - An examination of the question of the i Theology - An examination of the question of the i Theology - An examination of the question of the impeccability of Jesus Christ The New Testament authors had no qualms about declaring that Jesus was truly human and telling us that Jesus committed no sin. Bible passages such as 2 Corinthians 5:21, Hebrews 4:15, 1 Peter 2:22 and 1 John 3:5 witness that He [Jesus] did not give in to temptation, nor violate the moral standards of God, nor was He inconsistent with the nature of his character. That is, Jesus was sinless. It is vital to our the...
  • Keeping up with the Jones Keeping up with the Jones Keeping up with the Jones The expression, Keeping up with the Joneses a very common quote that, Juliet Schor, used in her work, The New Politics of Consumption, could not fit a society more. The average household debt excluding mortgage is estimated fifteen thousand dollars, eight thousand of that debt comes from credit cards. (Paul Bannister, bankrate.com) Credit cards are becoming a huge problem in our society that it is affecting more than just consumerism. It\'s affecting the way we live. ...
  • Mark Antonys Speech Mark Antonys Speech Mark Antonys Speech In William Shakespeare\'s Julius Caesar, Antony confronts a crowd that is against him and on the side of the conspirators who just killed Caesar. In order to turn the crowd to his side; Antony uses rhetorical questions, appeals, and irony in his speech to the people. Without breaking his word not to wrong the conspirators, Antony indirectly persuades the crowd that the conspirators were wrong in killing Caesar and that Caesar\'s death should be avenged. The use of rhetorical ...
  • Fashion essay Fashion essay Fashion essay It is quite evident as you walk around the streets of almost any city or town in America that the line between what was once considered the black style of dress and the white styles has become less and less evident. This is especially true with the younger kids in junior high and high school. The baggy pants and shirts with labels and bright colors that were once reserved for the inner city black and Latino kids, are now being worn by whites in wealthy suburban neighborhoods. I liv...
  • Cigarettes are poisonous. This is not someone tryi Cigarettes are poisonous. This is not someone tryi Cigarettes are poisonous. This is not someone trying to tell you what to do with your life. This is a fact. Cigarettes make people look bad because it is bad, but the ones who are really bad are the cigarette executives in their yachts laughing at people while they get cancer and make them rich. Smoking can cause many diseases and contain many chemicals that can cause cancer known as carcinogens. So should cigarette companies be able to advertise something that directly causes death? In my opini...
  • Is Psychology a Science? Is Psychology a Science? Is Psychology a Science? In order to answer this question it is important to understand the definitions of both psychology and science. The word 'psychology' comes from the Greek 'psyche' (or soul) and 'logos' (or study), which came to be known as the 'study of the soul'. The American Heritage Dictionary defines psychology as: 1. the science dealing with the mind and with mental and emotional processes 2. the science of human and animal behavior. In its pure definition the dictionary has provide...
  • EFFICIENT GRAPHICS USER INTERFACE (GUI) DESIGN EFFICIENT GRAPHICS USER INTERFACE (GUI) DESIGN EFFICIENT GRAPHICS USER INTERFACE (GUI) DESIGN EFFICIENT GRAPHICS USER INTERFACE (GUI) DESIGN One thing that every nine-year-old will take for granted for the rest of his life is a graphic user interface. The next generation computer toddlers are lucky enough to have born in an age where everyone is capable of being a computer literate. With the birth of umpteenth generation softwares and state of the art cutting edge hardware it is now possible to guide even the so called dummies through the mo...
  • BskyB 1 Oakwood Avenue BskyB 1 Oakwood Avenue BskyB 1 Oakwood Avenue 24 Shelby Road New Moston Isleworth Manchester L22 4SD M40 3NG Dear BskyB, I am writing to inform you of my Year 10 graphic design project that is coming up next term. It is a project based on the corporate identity of a company of my choice and I believe BskyB would be the perfect client for my project. For this I will have to redesign the Sky logos and change various different aspects of Sky. I must clarify that there is no need to take my designs on board; however, I wi...
  • Sports Violence Sports Violence Sports Violence: This report will briefly examine violence in sports. It will give possible reasons for the increase in violence, why violence seems to be growing and what we can do to curb this disturbing tend. While not all theories can we examined here, the most relevant to the topic will be examined and discussed. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- * Copyright DueNow.com Inc. * [Category]: Psychology [Paper Title]: Sports Violence [Text]: Abstract T...
  • Fight Club Movie Analysis Fight Club Movie Analysis Fight Club Movie Analysis REJECT THE BASIC ASSUMPTION OF CIVILIZATION, ESPECIALLY THE IMPORTANCE OF MATERIAL POSSESSIONS Analysis of Fight Club For years David Fincher has directed some of the most stylish and creative thrillers in American movies. His works include: Aliens 3, Seven, The Game and Fight Club. Each of these films has been not only pleasing and fun to watch but each has commented on society, making the viewers think outside the normal and analyze their world. Fight Club...
  • THE INFLUENCE OF THE PSYCHEDELIC MOVEMENT ON THE R THE INFLUENCE OF THE PSYCHEDELIC MOVEMENT ON THE R THE INFLUENCE OF THE PSYCHEDELIC MOVEMENT ON THE RISE OF BUDDHISM IN THE AMERICAN EXPERIENCE THE INFLUENCE OF THE PSYCHEDELIC MOVEMENT ON THE RISE OF BUDDHISM IN THE AMERICAN EXPERIENCE by Jacob Curtis A study submitted in partial fulfillment of the requirements for the Asian Religions course Warren Wilson College 2003 In an attempt to synthesize my own personal academic area of interest, that is: the history of the psychedelic movement in twentieth century America, with the content of the Asian...
  • Marketing Marketing marketing Nike Inc., Marketing Masters Uploaded by SamSkillz (552) on Feb 22, 2004 ________________________________________ Nike Inc., Research Paper Basketball players wanna be like Mike, but shoe companies wanna be like NIKE. NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. NIKE also sells Cole Haan dress and casual shoes and a...
  • I eat meat I eat meat i eat meat MSN Website Terms of Use and Notices Last Updated: September 2001 AGREEMENT BETWEEN YOU AND THE MICROSOFT CORPORATION The MSN Web Site is made up of various Web sites and Web pages operated by the Microsoft Corporation, One Microsoft Way, Redmond, Washington 98052 or its affiliates (collectively, the MSN Web Sites). This Terms of Use and Notices applies to the MSN Web Site and does not apply to the content of third parties. The MSN Web Sites are offered to you conditioned on your ac...
  • A new and malevolent superstition A new and malevolent superstition A new and malevolent superstition The first instance of the Roman State taking action against Christians arose in the reign of the Emperor Claudius (41-54 A.D.). The historians Suetonius and Dio Cassius tell us that Claudius had to expel the Jews because they were continually arguing among themselves about a certain Chrestos. Here we have first mention of the response to the Christian message in the community of Rome, comments Karl Baus. The historian Gaius Suetonius Tranquillus (70- ca.140) w...