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"What Sort of Man Reads Playboy?"
"What sort of man reads Playboy? He's a man who turns his leisure time into an
adventure...He's a man with a discriminating eye...He's a man who is smart about his future." Playboy-Aug.,Sept.,Oct. 1996
While flipping through the pages of a once controversial but now globally excepted magazine, one will find an interesting advertisement within the covers of Playboy. There is a full page color advertisement that generally depicts a man and at least one woman. The scene within the ad changes with each issue but it is always fresh and upbeat, such as an outdoor scene, an art gallery, or steps at some college campus. Each ad such as this asks the same question, "What sort of man reads Playboy," then continues on to answer itself. After briefly viewing the ad, the common "JOE" might go on his merry way paying the advertisement no attention, being that his only concern is to find the centerfold. Although he may pay no attention to the ad at first, his subconscious is working its will. Common "Joe's" subconscious is telling him that he needs to subscribe to Playboy or at least buy another issue. More than likely the reader will be influenced by the ad at its face value, the subconscious will not have to interpret it for him. The advertisement is blunt and it draws on direct feedback, the purchase of another issue. Simply put, Playboy uses shameless visual and written appeals in their self advertisements in attempt to sell more magazines by drawing on mens social concepts. In writing this, it is my goal to decipher the meaning and intentions of this ad so that not only the message will be apparent but also Playboys manipulation of its audience.
To every message there is a sender, and in this case it is one of the top ten men's entertainment magazines, Playboy. Service provided from this magazine is visual entertainment for open minded, mature adults. By far, Playboy magazine has been one of Americas forerunners in contributing to this countries social and cultural attitudes. Countless men have turned the pages of this publication; whether it be for the commentaries and articles or for the photography, Playboy has managed to find its way into most mens lives.
What truly separates this magazines from other men's magazines is that it is geared towards the bachelor or single man more so than the married one. This is not to say that the married man doesn't have copies of Playboy lying around the house-- it is only to say there is a better chance that he has canceled his subscription. Playboy has even gone as far as to modify its ways to target certain bachelors within each issue. I have obtained three consecutive issues of Playboy consisting of August 1996-October 1996. Each of the magazines contain the same ad, "What sort of man reads Playboy," but each paints a distinctly different picture. The August 1996 issue contained topics such as sports and sex, and women of the Olympics. It just so happened that the "What sort..." ad contained a picture of a man and a woman gazing down from on top of a rock with rock climbing gear on. The October 1996 issue contained photographs of "The Girls of the Big 12" and articles on sex in college and college sports.
Coincidentally the "What sort..." ad pictured a college student wearing a lettermen jacket,
sitting on some steps (which appeared to be at a university) typing into his laptop. Leaning on him was a gorgeous woman giving him a "wanting look." Along with the full page picture there is also a printed message. Recreation and outdoor-sports enthusiasts were a few of the choice words used in the rock climbing ad while the laptop ad talked about higher education and male college readers. After having been around awhile, Playboy has learned to play the ropes. The interest related topics (Girls of the Big 12) get the interest related audience (college men) who view the interest related ads (college student ad). By now you should be able to see the relationship going on between Playboys self advertisement and what topics and photographs are covered ... more
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The Science Behind Web Colors
The Science Behind Web Colors
The technological advancements of the late twentieth century has introduced
artists to a new type of medium, the web. Beneath the Webs complex jumble of
hyperlinks, documents, and multimedia offerings lies a programming language that
keeps all the content in its place. Without this ubiquitous, yet often unseen
HTML code to hold the Web together, the medium itself could not exist, and
cyberspace would be a vastly different experience for most users . The growth of
the Internet has spawned a generation of high-tech artists. Rather than creating
artwork with conventional mediums such as paints and brushes, these new age
artists are using pixels and trackballs to create their masterpieces.
Unfortunately, a major dilemma that web artists have to account for is color.
According to graphic designer Roger Pring, many web designers overlook the
importance of color when designing a web site . Color reproduction on the Web is
not nearly at the quality level needed to exhibit the artworks that are produced
in millions of colors. Accordingly, designers are left with a color palette of
only 216 web safe colors. The discussion of web color theory remains unfamiliar
to many designers, as well as myself. I will investigate the unknown
restrictions on designing for the web and explain why there are only 216 safe
In order to understand the model of 216 web safe colors, we must explore the
use of color across different computer platforms. As the world of high tech
consumers remain split between Mac and PC computing platforms, the growth of the
Internet has caused a resurgence of computer use. In 1995, there were an
estimated 56 million Internet users worldwide; by 2005, this figure is expected
to rise to over 200 million . A wealth of information is readily available to
those who possess the technological means to access and to contribute to it.
This includes Mac, PC, and Linux users. The unfortunate consequence of offering
various operating systems is an absence of a standard. Different operating
systems have a tendency to process color differently. Gamma is the measure of
contrast displayed by a monitor, and traditionally, it has been set at 1.8 for
Apple Macintosh systems and 2.2 for PCs. Where gamma relates to color space,
the higher (pc) value has the property of showing more shadow detail in any
given image . It is therefore important that images processed in one gamma
environment be converted correctly whenever they are transferred to another
The decision for which platform to use, Mac or PC, is strictly up to the
user. While a greater percentage of graphic designers use Macintosh Systems, I
am personally more comfortable with a PC. Nevertheless, designers across all
platforms share the common frustration of designing for the web.
The model behind the 216 web safe colors follows along the mechanisms of a
computer monitor. In a conventional CRT (cathode- ray tube) monitor the screen
image is made of glowing phosphors-organic chemicals that degrade progressively
overtime . Repeating patterns of Red, Green, and Blue dots are applied to the
inner screen of the computer monitor. Electron guns at the rear of the tube
activate each phosphor across an aperture grille. The point of the grill is to
ensure that the beam is accurately directed onto the relevant phosphor. Each
pixel can only produce 256 different colors. As computer graphics cards were
produced to allow the user to change the intensity of the pixel, the
capabilities of color expanded. If each of the three dots can be controlled to
produce any one of 256 levels of intensity, you have millions of colors
(actually, over 16 million colors) . However, the laws of print do not relate to
the guidelines of the web. Rather than taking advantage of the millions of
colors displayed on our computers, web designers are only limited to a safe 216
The reason there are not 256 colors to choose from is that some of the colors
on 256 color displays had to be reserved for colors used by the Operating
System. The remaining 40 colors vary on Macs and PCs. By eliminating the 40
patchy colors, this palette is optimized for cross-platform use. The
Browser-Safe Palette is the actual palette that Mosaic, Netscape, and Internet
Explorer use within their browsers. The palettes used by these browsers are
slightly different on Macs and PCs.
The web safe palette is based on math, not beauty. The binary code name for
the color used in html is called hexadecimal, or HEX. Hex ... more
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What They say About Free Essay
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