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living expenses A public relations proposal for the american egg board

A Public Relations Proposal for the American Egg Board, 1997

"AN EGG IS ALWAYS AN ADVENTURE" - OSCAR WILDE

Eggs should be avoided because they are high in cholesterol. This is the biggest MYTH that has cracked the good reputation of the egg in the past years. In 1945, the number of eggs consumed per capita each year was 402. Then the news broke - scientists discovered a link between high cholesterol levels in the bloodstream and an increased risk of heart disease. Americans have cut down on their egg consumption fearing negative effects on their health. Fifty years later, in 1995, consumption dropped to 240 eggs per capita.

The cracked reputation of the egg is now being patched up. New research is reveals a positive future for the mistreated egg. Furthermore, the egg industry has experienced an increase in production in recent years. In 1995, 174.4 million cases of eggs (360 eggs/cartons in each case) were produced, and in 1997, the number rose to 183.2 million cases. The U.S. egg industry is a major contributor to the nation's food supply. In 1996, the distribution into the marketplace of the 177.6 million eggs produced is as follows:

53.0% - purchased at retail
27.9% - further processed (used in the manufacturing of products such as cakes, pies, pasta, etc.) for food service, manufacturing, retail and export
17.4% - for food service use
1.7% - for export

Cholesterol and its link to heart disease have been the biggest detriments to the egg's good name. Nutrition experts recommended a daily limit of 300 milligrams of cholesterol in order to maintain a low cholesterol level. A single egg yolk contains 200 milligrams of cholesterol thereby causing experts to suggest a 4-egg-a-week limit. Since that time, however, changes in expert opinion have come about. Recent research has shown that there are two types of cholesterol: Dietary cholesterol, the cholesterol consumed in foods and blood cholesterol, the cholesterol found in the bloodstream (also called serum cholesterol).  Recent studies have concluded that the amount of dietary cholesterol has little effect on the level of blood cholesterol.

The culprit is actually saturated fat, a substance that is not abundantly found in eggs. Blood cholesterol can be broken down into two major parts: HDL or high-density lipoprotein and LDL, low-density lipoprotein. HDL, known as good cholesterol, helps move cholesterol back to the liver for removal from the bloodstream. LDL, referred to as the bad cholesterol, helps cholesterol stick to artery walls. Saturated fat raises blood cholesterol and LDL levels more than any other element in the diet. Eating foods like red meat, which are high in saturated fat, strongly affect the cholesterol levels in the blood. On the other hand, eating eggs, which contain The. HDL cholesterol, is less threatening, according to nutrition experts. Studies have shown that many people on a low-fat diet can eat one or two eggs a day without measurable changes in their blood cholesterol levels.

The discovery of the differences between the bad cholesterol (HDL) and good cholesterol (LDL) helps to end this delusion of the egg.  Prevention of heart decease means strict monitoring of the bad cholesterol in the blood stream. Spreading the news of the dietary cholesterol (good cholesterol) present in the egg will encourage American's to consume more eggs. In addition, based on data from the American Heart Association, there are no direct relationships between egg consumption and Coronary Vascular Disease (CVD) mortality in male or female populations. Evaluating the data resulted in some interesting comparisons.

Weekly per capita egg consumption in France, the United States and England are 5.1, 4.5, and 3.3 eggs per week where as the   CVD mortality rate per 100,000 per year is 250, 460 and 516 respectively. Japan showed the lowest CVD mortality rate, with the highest per capita egg consumption (6.5 eggs per person per week).

Salmonella Enteritidis (S.E.) bacterium was another concern regarding eggs. The situation with this bacteria is fortunately not as grave as it seems. If the egg is properly handled and prepared, the chances of consuming an egg that is infected with Salmonella is slim. In fact, the number of outbreaks linked to Salmonella ... more

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Fetal Alcohol Syndrome

On any given day in the United States... 10,657 babies are born. (US Census
Bureau). Twenty of these babies are born with Fetal Alcohol Syndrome. Twenty may
seem as though it is not a lot, but when you compare it to the fact that this
number is more than HIV positive, Muscular Dystrophy, Spina Bifida and Down
Syndrome combine it creates a whole new parameter. Fetal Alcohol Syndrome is a
direct result of a womans competed disregard for the fetus. Fetal Alcohol
Syndrome (FAS, hereinafter), is a series of both mental and physical birth
defects that can include, but are not limited to, mental retardation,
deficiencies in growth, central nervous system dysfunction, behavioral
maladjustments, and craniofacial abnormalities. It is common knowledge not to
smoke or drink during pregnancy. Growth abnormalities can be significant and
also includes all three of the following respects of growth: weight, length and
head circumference. Most of the time the babys growth abnormalities are so
severe they need to be hospitalized because of obvious failure to survive. A
baby with craniofacial abnormalities can be recognized by their eyes in that
they are small with exaggerated inner epicanthic folds. (Health Visitor Nov.
1981) The bridge of the nose is normally poorly developed. The ears are often
large and simple in form. (Midwives Chronicle and Nursing notes) At first, when
the baby is delivered, the affected infant shows signs of alcohol withdrawal;
with signs that are much similar to delirium tremens in adults. They are often
anxious, have a weak grasp, poor hand-to-eye coordination and consistent
difficulty in feeding and sucking. People can not blame the mothers for the
most part though. It is a common ignorance among the health care providers. Most
health care providers are untrained and unfamiliar with substance abuse issues
among pregnant women. FAS is widely misdiagnosed and or under diagnosed. Only
ten percent of medical schools require students to complete a course on the
proper diagnosis of individuals with alcohol and other drug addictions. Many
women do not receive proper pre-natal care, and a study performed by a National
Center for Health Statistics found that doctors appear less likely to tell a
pregnant black woman to quit drinking and or smoking than they would be to a
white woman. (The New York Times, January 19, 1994) As mentioned above, a baby
with FAS can suffer from many different birth abnormalities. These disabilities
will indeed last a lifetime. There is no amount of alcohol found to be safe to
consume during pregnancy. FAS is, however, 100% preventable when a woman
abstains from alcohol. FAS is the leading known cause of mental retardation.
Approximately, one out of 750 live birth are born each year with FAS. (The
Journal of American Medical Association, 1991) Thirty to 40% of the mothers who
drink heavily throughout pregnancy have the syndrome. FAS is not limited
to any one group, race, culture, or socio-economic background. Between one-third
and two-thirds of children in special education have been affected by alcohol in
some way. (The Journal of American Medical Association, 1991) Comparison of
children and adults with FAS shows that with the approach to adolescence, the
specific craniofacial features are not as noticeable as they are in infancy.
Average academic functioning of these children and adults does not seem to
develop beyond early school grade level. The short stature and small head (micro
cephalic), seem to be permanent. The most noticeable behavioral problems were
found to be with comprehension, judgment, and attention skills, causing these
adults born with FAS to experience major psychological and adjustment problems
for the rest of their lives. Numerous studies with animals, of experimental
alcoholism, where nutritional status has been well controlled, have shown that
the damage to the developing fetus, such as low birth rate CNS ( Central Nervous
System) impairment, etc. are caused by the direct consequence of the effects of
alcohol. In addition, some of these studies have shown a clear continuum effect;
the higher the blood alcohol of the mother, the greater the damage to the
developing fetus. Even though the direct connection between alcohol intake and
birth defects is now indisputable, there are other etiological factors
associated with maternal drinking that must also be considered as contributing
factors in an adverse pregnancy outcome. The most important of these secondary
factors is alcohol related malnutrition, as nutritional deficiencies occur
frequently with alcohol intake due to reduced appetite. Alcohol-induced zinc
depletion is particularly well documented. This has shown a positive correlation
with reduced zinc status and low birth weight and fetal malformations,
suggesting that inadequate zinc ... more

living expenses

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