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female participation in A public relations proposal for the american egg board

A Public Relations Proposal for the American Egg Board, 1997

"AN EGG IS ALWAYS AN ADVENTURE" - OSCAR WILDE

Eggs should be avoided because they are high in cholesterol. This is the biggest MYTH that has cracked the good reputation of the egg in the past years. In 1945, the number of eggs consumed per capita each year was 402. Then the news broke - scientists discovered a link between high cholesterol levels in the bloodstream and an increased risk of heart disease. Americans have cut down on their egg consumption fearing negative effects on their health. Fifty years later, in 1995, consumption dropped to 240 eggs per capita.

The cracked reputation of the egg is now being patched up. New research is reveals a positive future for the mistreated egg. Furthermore, the egg industry has experienced an increase in production in recent years. In 1995, 174.4 million cases of eggs (360 eggs/cartons in each case) were produced, and in 1997, the number rose to 183.2 million cases. The U.S. egg industry is a major contributor to the nation's food supply. In 1996, the distribution into the marketplace of the 177.6 million eggs produced is as follows:

53.0% - purchased at retail
27.9% - further processed (used in the manufacturing of products such as cakes, pies, pasta, etc.) for food service, manufacturing, retail and export
17.4% - for food service use
1.7% - for export

Cholesterol and its link to heart disease have been the biggest detriments to the egg's good name. Nutrition experts recommended a daily limit of 300 milligrams of cholesterol in order to maintain a low cholesterol level. A single egg yolk contains 200 milligrams of cholesterol thereby causing experts to suggest a 4-egg-a-week limit. Since that time, however, changes in expert opinion have come about. Recent research has shown that there are two types of cholesterol: Dietary cholesterol, the cholesterol consumed in foods and blood cholesterol, the cholesterol found in the bloodstream (also called serum cholesterol).  Recent studies have concluded that the amount of dietary cholesterol has little effect on the level of blood cholesterol.

The culprit is actually saturated fat, a substance that is not abundantly found in eggs. Blood cholesterol can be broken down into two major parts: HDL or high-density lipoprotein and LDL, low-density lipoprotein. HDL, known as good cholesterol, helps move cholesterol back to the liver for removal from the bloodstream. LDL, referred to as the bad cholesterol, helps cholesterol stick to artery walls. Saturated fat raises blood cholesterol and LDL levels more than any other element in the diet. Eating foods like red meat, which are high in saturated fat, strongly affect the cholesterol levels in the blood. On the other hand, eating eggs, which contain The. HDL cholesterol, is less threatening, according to nutrition experts. Studies have shown that many people on a low-fat diet can eat one or two eggs a day without measurable changes in their blood cholesterol levels.

The discovery of the differences between the bad cholesterol (HDL) and good cholesterol (LDL) helps to end this delusion of the egg.  Prevention of heart decease means strict monitoring of the bad cholesterol in the blood stream. Spreading the news of the dietary cholesterol (good cholesterol) present in the egg will encourage American's to consume more eggs. In addition, based on data from the American Heart Association, there are no direct relationships between egg consumption and Coronary Vascular Disease (CVD) mortality in male or female populations. Evaluating the data resulted in some interesting comparisons.

Weekly per capita egg consumption in France, the United States and England are 5.1, 4.5, and 3.3 eggs per week where as the   CVD mortality rate per 100,000 per year is 250, 460 and 516 respectively. Japan showed the lowest CVD mortality rate, with the highest per capita egg consumption (6.5 eggs per person per week).

Salmonella Enteritidis (S.E.) bacterium was another concern regarding eggs. The situation with this bacteria is fortunately not as grave as it seems. If the egg is properly handled and prepared, the chances of consuming an egg that is infected with Salmonella is slim. In fact, the number of outbreaks linked to Salmonella ... more

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final project

Broadway Tavern Customer Satisfaction



A Project Report Presented to the
Faculty of the Greenville College




in partial fulfillment of the requirement
For the degree of Bachelor of Science with a
Major in Organizational Leadership

by
Richard Starr




Micheal Taylor
Goal 27
April 20, 2001
This is to certify that the report prepared
By: Richard Starr
Entitled: Broadway Tavern Customer Satisfaction
Has been accepted by the faculty of Greenville College.
Signed:
Primary Instructor: _________________________Date:_____________
Academic Director:_________________________Date:_____________
















Table of Contents
Abstract4
CHAPTER1.5
Description of the Problem..5
Statement of Purpose..5
Setting of the Problem.5
History and Background of the Problem6
Scope of the Project.7
Importance of the Project7
CHAPTER 28
Literature Review..8
CHAPTER 310
Research Strategy and Data Collection Plan10
Summary of Chapter 1 and 2.10
Research Strategy10
Data Collection Plan11
CHAPTER 414
Result, Conclusion, and Recommendation..14
Summary of Chapter 1,2, and 3...14
Summary of Results...14
Conclusions.15
Recommendation...15
References...16
Appendix A - Survey Instrument17

Abstract
Customer Satisfaction is a crucial part of a successful business and can make or break a business. Customer satisfaction in the tavern business is an important element, if you do not meet the needs of your customers they will gladly go to another tavern or bar.  The tavern business is unpredictable whereas when times are good, people are going to party and drink.  On the other hand, when times are bad, people are going to drink out of anger or depression. So providing great customer service is a must.  A tavern isn't like the power company where you only have one choice; there are numerous bars to choose from.
The purpose of this project is to see if the customers who patronize the Broadway Tavern are satisfied with the customer service  which they receive.
In my research strategy in completing my project had one primary objective, my customers such as gender, age, and martial status. The  secondary objective was to find out if my customers' needs are satisfied.  
The results of the surveys that my customers at the Broadway Tavern completed show that they are satisfied with the overall service that they receive.






Chapter 1
Description of the Problem
Statement of Purpose
Customer Satisfaction is a crucial part of a successful business and can make or break the business. Customer satisfaction in the tavern business is an important element, if you do not meet the needs of your customers they will gladly go to another tavern or bar.  The tavern business is  unpredictable whereas when times are good, people are going to party and drink.  On the other hand, when times are bad, people are going to drink out of anger or depression. So providing great customer service is a must.  A tavern isn't like the power company where you only have one choice; there are numerous bars to choose from.
The purpose of this project is to see if the customers who patronize the Broadway Tavern are satisfied with the customer service  that they receive.
Setting of the Problem
In the Centralia vicinity (Centralia, Wamac, and Central City) within one town and two villages there are approximately  twenty different taverns or bars.  With so many choices, customer satisfaction is an important part of the business.
There are things that one looks at before one chooses a tavern or bar to patronize.  For example, where the place is located?  Who else goes there?  What their prices are compared to rest of the field? What selections of beer and liquor do they offer ?  Also, when does the tavern have a dollar beer night, draft specials, mixed drink specials or any other promotions?  Another example is does the tavern have lunch specials, do they offer food all night, and do they give food away.  Customers also look to see if the bar offers entertainment such as TVs, video games, pool billiards, darts, air hockey, washers, shuffleboard, or karaoke.
A problem that I have to look at, that I have no control over, is the drinking laws, such as DUI, DWI, and illegal transportation and consumption.  The threat of getting a DUI discourages people to stay away.
History and Background of the Problem
The Broadway Tavern is the tavern that I'm doing the survey on; it is located in Central City, IL.  Central City is a small village that is connected to Centralia, IL.  The Broadway Tavern is at 123 North Broadway or Route 51 North.
Hugo Prill first started the tavern in the 1800's. The bar was called Nacks Exchange  and consisted of a saloon, post office, general store, ... more

female participation in

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