The Power Of Media In The Digital Age
1923 words - 8 pages
The Power of Media in the Digital Age
     Across from my old high school, where once a pool hall
seduced us away from classes, there is now a trendy bar and grill frequented by the
recently-graduated. I visited this establishment to reflect upon the nature of media,
culture and what it means to be literate in the 21st century. The implications for teachers,
libraries and society in general may be daunting, but they hint at excitement, too.
There I was, an English major, a man of the book as it were, all ready to
cast aspersions left, right and center at these clearly illiterate, shallow young hipsters.
Within sight of my old high school library, I was ready to join the crowd of experts
and decry the decay of our culture, the inevitable devolution to a monosyllabic, non-
print bunch of video heads. This was culture at its lowest brow, with no concept of
canonical values or the means to access them. Media shaped these minds and what a
mess had been made. Such doom and gloom scenarios are common enough. Fortunately,
I paused and took a slightly deeper look at what I was really seeing.
 
The room featured eight television sets, three of them nearly theatre size, with no two
featuring the same show. There were a few sporting events, CNN Headline News on
one, at least two different music videos, while a number of the sets were broadcasting
an interactive trivia game played by patrons on small portable keyboards. Sprinkled
throughout the bar were a variety of entertainment newspapers, some magazines and
at least one person was reading a book in the relative solitude of a corner. People
talked with others around them and interspersed this with cell phone calls. For
someone of my generation a place like this tends to be a bit busy on the nerves, yet
the more I watched, the more I noted the ease with which the young folks, those
supposedly illiterate types, flowed easily from one medium to another, simultaneously
tracking and processing countless streams of textual information. They were more
aware of what was going on than I was and could clearly tell the scores in the games
and the events in the news, as they spoke in clusters of conversation about what the
media imparted. What's more to the point is that they were not dealing with text on a
superficial level (though much of the content they were dealing with was trivial) but
in cognitive terms they did so with far better acuity and retention than I could. So the
question was, what had media added and what was lost?
 
This one admittedly unscientific observation serves, I think, as a good allegory for
those of us directly involved in sorting through ideas about culture and media literacy
in the digital communications age. If one looks upon the scene with the glasses of an
older, print-based paradigm, it is easy to see a sad portrait of lost reading skills. On
the other hand, if one only for a moment considers the possibility that what one is
seeing is in fact new literacies, then there is a whole new series of questions which
need to be addressed.
 
If we take as our definition of culture the good old Oxford Canadian Dictionary
definition, that is, that culture is "the arts and other manifestations of human
intellectual achievement regarded collectively", then clearly new technologies inform
and shape culture. Media is thus inseparable from culture, being both a manifestation
of human intellect in its own right and, equally, being a means of transmission of
other manifestations. Unlike this working definition of culture, literacy offers no
quick, culturally-neutral or easy definition and it is on this battlefield that many of our
current curricular and pedagogical battles are being fought. What does it mean to be a
literate human being in 2002? If it means more than just being able to read and write
to a standard set by some governmental department, just how much more? How do
media inform or shape our culture?
 
In exploring these questions,