Hip Hop

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Hip Hop
Hip-Hop’s has lost its original goal of wanting to unite people, today it's a
way to market violence. I. Hip-Hop started in the west Bronx in the early 1970s.

A. Hip-Hop wasn’t excepted mainstream until 1979. B. The first known Hip-Hop
group was The Sugarhill Gang. II. As the 80s began more people became aware of
the culture that was now known as Hip-Hop A. It started as a positive thing to
unite underprivileged kids. 1. There was a song like "Stop the Violence." 2.

Public Enemy and other groups encouraged listeners to stop eating beef. B.

Hip-Hop was looked upon by the adult world as dangerous and evil. C. Hip-Hop
crossed with pop culture when Aerosmith and Run DMC teamed up, opening up to a
new group of listeners. III. During the late 80s Hip-Hop took a violent turn. A.

NWA came out and threatened law enforcement. B. Urban anger came out with Public

Enemy’s "Fight the Power." IV. Marketing increased. A. Suddenly white
suburbia was introduced to Hip-Hop B. MTV started Yo' MTV Raps C. Two Harvard
students started the Source magazine 1. Opening up a new market for Hip-Hop
culture, it was a way for companies to promote the "new looks" for kids
interested in Hip-hop. V. By the 90s Hip-hop had hit the mainstream. A. MC

Hammer came out to the pop culture with "Can’t touch this" B. By the end
of 1990 sales exceeded 100 million Hersh ii C. White rappers like Vanilla Ice
were introduced to grab more of a suburbia audience. D. The music was becoming
more of a catchy hook and a dressed up rapper than what it once was, a way to
change political views. VI. Hip- Hop expanded into all areas of music. A. Public

Enemy and Anthrax joined together to re-record " Bring in the Noise." B.

White Rapper Marky Mark came out. C. 14 year old groups like Kris Kross were
introduced. VII. Movies and Television were affected by this new culture. A. Kid
n Play came out with a string of movies called House Party. B. Will Smith became
the "Fresh Prince of Bel-Air." C. Rappers turned actors in "New Jack

City," and "Boyz in the Hood." Glorifying the street life of "gangstas."

VIII. Rap proves its marketability. A. Tupac Shukar starred in Juice, with a hit
soundtrack. B. The Source had begun to market the "new sneakers," and gear
for streetwear. IV. Hip-Hop has become a money hungry market, that has no
concern for the children that it once broke out to protect. A. Hard-core thugs
like Jay-Z have gone from BET, to Nickelodeon. B. Sean Combs, has started a
brand new way to market to audiences of all ages, not having any concerning that
his music is inappropriate to the children that he is trying to market to. C. It
isn’t about the music anymore, hip hop started out as mixing beats and lyrics
over old ones. 1. It’s now a way to market to all ages, start new trends. 2.

It’s exposing children that are way to young to understand about violence,
sex, and drugs. Hersh iii D. When stars of one culture and scene expose children
of a different upbringing it creates havoc. 1. It glorifies violence, the use of
drugs, and twists the images of money. Hersh 1 Hip-Hop: The Marketing of a New

Culture Hip-hop was started to lead the youth of today in a positive direction.

Today hip-hop has lost its original goal of being a positive influence in
peoples lives, and it has just become a way to market violence. Hip-hop was born
in the west Bronx of New York in the early 1970s. It was born as a way for inner
city kids without a lot of options to express their anger at society through
music.(Margolis) One explanation for the birth of hip-hop, as explained by
author Ronin Ro, was that it was partly created in the South Bronx to counter
act his birthplace’s gang violence: Hip-Hop was seen as a form that would
inspire political change; we all believed that rap performers breaking barriers
on shows like American Bandstand and Soul Train, and hearing our music in
commercials for Polly-O String Cheese and Flintstones Fruity Pebbles was merely
the first step to running the old folks out of office and replacing them with
our political representatives, the Chuck D’s, Rakims, and KRS-Ones. Rap albums
were selling in the millions, MTV was kissing rappers’ asses, a worldwide
audience formed and the music

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