Elezer Habtewold
Professor Riley
Rhet 1302
March 7, 2017
Read the signs
Human trafficking is a multi-billion dollar business running through almost every part of the world. As a part of the many efforts being made towards stopping this travesty, the Crime Stoppers organization has produced a short commercial with the intent of bringing awareness towards human trafficking and the dangers of being silent. The sole purpose of the independent organization is to help law enforcement locate criminals and help solve crimes. The commercial follows a woman who has fallen victim to trafficking. She faces a situation where she comes into contact with a bystander who has a chance of saving her from her struggles. A foreshadow of her life is then displayed in order to make the argument of what would happen if the bystander decides to carry on. The commercial "Read the signs - human trafficking" by crime stoppers does an excellent job of conveying the overall message of human trafficking awareness by striking a sense emotion and initiative from the audience while using techniques like camera shots and filters.
In the commercial by the Crime Stoppers, a young woman taken hostage experiences the many struggles experienced by human trafficking victims. Initially, the commercial shows a man with a cigarette walking up to the back of a car holding a hostage. It is not clear who the person is yet. Then the scene cuts to a man in a car driving towards the vehicle holding the hostage. At this point there is no type of background music. Soon after, the hostage is shown to be a woman leaving the back of the vehicle she was held hostage in. She then gets into an altercation over her purse with the man holding her captive. As she is fighting for her purse, a man driving by the side of the road gets extremely close to hitting her. Her face down at this moment, she slowly looks up to take a glimpse of the person who almost ran her over. We then see a close up of her face in slow motion to emphasize the magnitude of the moment. Then, she is shoved to keep walking, moving past the car that almost hit her. We see the reaction of the man inside the car through his rear view mirror. The man inside the car then stops his car and pulls out his phone to call a hotline for human trafficking. At that instant, a text that reads "Here's what you may have prevented" is displayed on the screen. Now, the commercial continues to follow the woman who is entering a house very unwillingly. She is put in a room where she finds other victims. She sits on the floor while the camera zooms slowly at her devastated face. After that, the scenery changes to a factory she is forced to worked at. She sits, gracefully kneading cloth. A man with a grim face and villainous nature sits at the corner observing. He slowly makes his way towards the woman with an evil grin on his face. Once he reaches her work station, he places his hands on her face but the woman turns fearfully. Climax reach is signified by loader music. Immediately, the scene cuts to an array of texts providing facts about human trafficking.
In the commercial, various camera shots play a significant role in relating to the audience emotionally. In any film or video, one of the most important thing to notice is the type of camera shots that were taken in order to send a certain type of message. For example, wider shots have less of an impact compared to closer shots. Likewise, closer shots have more of an impact when compared to medium shots. In the commercial, we get a glimpse of the first close shot when the woman has a face to face encounter with the man in the car. With the camera completely focused on her face, we can see the nervous look she gives the man. This is a key point in the video since it alludes to the fact that alarming situations just like these can happen to any of us. Even though the woman said no words