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electronic business A Comprehensive Financial Analysis

A Comprehensive Financial Analysis
Of
TOYS R US















TABLE OF CONTENTS

Company Overview ....................................................... 4
Key Facts........................................................................ 4
Business Description.................................................... 5
History ............................................................................ 6
Key Employees .............................................................. 7
Major Products And Services..................................... 12
Products And Services Analysis................................ 13
SWOT Analysis ............................................................ 14
Top Competitors .......................................................... 18
Company View ............................................................. 19
Locations and Subsidiaries........................................ 24










HISTORY

Toys "R" Us was established in 1948 as a baby furniture store in Washington DC, by
Charles Lazarus at the young age of 25 . Mr. Lazarus began a business totally dedicated to kids and their needs just in time for the post-war baby boom era. The store started off by selling baby toys first, and then toys for older children, as it responded to customer demand. In 1957, Lazarus opened the first toy supermarket, which combined specialty retailing and off-price positioning. In May 1999, the company formed a new division, Toysrus.com. The following year, Toysrus.com teamed up with Amazon.com to form a co-branded online toy store.


ANALYSIS OF TOY R US' MAJOR INDUSTRY

Toys "R" Us specializes in the provision of toys, apparel and baby needs to children
and their families. The Toys "R" Us family, which includes Toys "R" Us, Babies "R" Us,
Imaginarium and Toysrus.com. It has operations in 25 countries, mainly the US,
Japan, Canada, and Europe, and sells toys, games, bicycles, sporting goods, VHS
video tapes, electronic and video games, small pools, books, infant and juvenile
furniture and similar items and electronics, as well as educational and entertainment
computer software for children.


DESCRIPTION OF PRODUCT AND SERVICE LINE

Toys R Us, Inc is engaged in the operation of retail stores consisting of U.S. locations comprised of toy stores under the name Toys R Us, children's clothing stores under the name Kids R Us, infant-toddler stores under the name Babies R Us, and educational specialty stores under the name Imaginarium. Internationally, the company operates toy stores under the name Toys R Us. It also sells merchandise through its Internet sites and through mail order catalogues. Its products include:


Action Figures     
Activities & Learning
Arts & Crafts
Baby Toys          
Bikes               
Scooters
Ride-ons
Skateboards
Skates
Blocks
Building Sets
Models
Dolls
Furniture
Games & Puzzles
Pretend Play & Dress-Up
Sports & Outdoor Play
Stuffed Animals & Toys
Vehicles & Die-Cast
Video Game

Toys "R" Us International operates or franchises toy stores in more than 25 countries
outside the US. These stores generally conform to traditional prototypical designs
similar to those used by Toys "R" Us, USA. It also employs computerized inventory
systems similar to those utilized by Toys "R" Us, USA.



SENIOR MANAGEMENT TEAM


     John H. Eyler, Jr
Chairman and Chief Executive Officer
John Eyler joined Toys"R"Us, Inc. as President and Chief Executive Officer in January 2000. He was named Chairman in June 2001. Prior to joining Toys"R"Us, Inc., Mr. Eyler was Chairman and Chief Executive Officer of FAO Schwarz in New York. Mr. Eyler is Chairman of the Board of Directors of Toys"R"Us, Inc.


Ray Arthur Chief Financial Officer Toys"R"Us, Inc.
Ray Arthur was appointed Chief Financial Officer of Toys"R"Us, Inc. in 2004.
Mr. Arthur is an experienced finance and operating executive. As President of Toysrus.com, he was responsible for all aspects of the business and for driving Toysrus.com's diversification and expansion plans worldwide.

Francesca L. Brockett Executive Vice President Chief Strategy and Corporate Structure Officer
Francesca L. Brockett, is Executive Vice President, Strategic Planning and Business Development for Toys"R"Us, Inc. In this position she is responsible for identifying and championing future growth opportunities and leading overall strategy development for the company.

Deborah Derby Executive Vice President, Human Resources
Toys"R"Us, Inc.
Deborah Derby is Executive Vice President of Human Resources for Toys"R"Us, Inc. In this position, she oversees the Human Resource organization for all of the company's divisions worldwide.
Christopher K. Kay Executive Vice President, OperationsCorporate Secretary Toys"R"Us, Inc.
Christopher Kay, is Executive Vice President of Operations at Toys"R"Us, Inc. He also serves as the company's Corporate Secretary. He was promoted in February 2002 to his new position, he is responsible for key functions of the business including purchasing, MIS, real estate and construction, corporate communications, legal, guest services, labor planning and office operations.
Major Products And Services

ORGANIZATIONAL STRUCTURE
Toys "R" Us engages in the operation of over 1,500 retail stores worldwide, under the
brand names: Toys "R" Us, Babies "R" Us, and Imaginarium.
In the US, the company operates around 680 Toys "R" Us stores, and about 180
Babies "R" Us stores for infant toddlers, and approximately 35 educational specialty
stores (Imaginarium). Internationally, it operates ... more

electronic business

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NAFTA
In
January 1994, the United States, Mexico, and Canada implemented the North
American Free Trade Agreement (NAFTA). The goal of NAFTA is to create better
trading conditions through tariff reduction, removal of investment barriers, and
improvement of intellectual property protection. NAFTA continues to gradually
reduce tariffs on set dates and aims to eliminate all tariffs by the year 2004.
Before NAFTA was established, investing in Mexico was a difficult process.
Investors needed the Mexican Government's approval and were also required to
meet specific investment guidelines. These requirements necessitated investors
to export a set level of goods and services, utilize domestic goods and
services, and transfer technology to competitors. Under NAFTA, investors no
longer need government approval to invest and are treated as domestic investors.
NAFTA has also increased intellectual property rights and allowed companies to
obtain patents in Mexico and Canada. In the past, companies were hesitant to
export research and development intensive goods; with increased intellectual
property protection, however, exports of these goods has shown a definite
increase. As a result of better trading conditions, exports and imports of most
other goods have increased along with the research and development intensive
goods. In Mexico, the elimination of investment barriers has allowed investment
to expand. Increased trading and investment has then created many jobs, raised
the Gross Domestic Product, and lowered consumer prices. The macroeconomic
principles defined in Economics 103 relate to NAFTA's impact on aggregate supply
and demand, employment, investment, and their effects on national income. The
free trade established by MERCOSUR also involves countries within South America.
MERCOSUR, the Southern Common Market ( Mercado Common del Sur) was established
in 1991 after a series of other free trade treaties failed to meet the standards
of the countries involved. It is set up on the basis of free trade zones and
eventually to lead to a common market. Before MERCOSUR there was ALALC, the
Latin American Free Trade Association. It was formed in 1960 and set up free
trade zones through the periodic negotiations between the members of the
association. ALALC ended in the 1970's due to these negotiations because they
were left to the discretion of the countries involved and unfair practices
started to occur. After ALAC, came ALADI, the Latin American Integration
Association. Founded in 1980, it established economic preference zones instead
of free trade. This encouraged economic growth and increased actions and
agreements between countries that previously had no connections. In 1986
Argentina and Brazil signed a Treaty for Integration, Cooperation, and
Development which was originally set up to remove tariff barriers and tie
together the macroeconomic policies of the two countries. This Treaty is what
led to MERCOSUR. MERCOSUR is a process of integration to form a common market on
the foundations of open regionalism. In March of 1991 Paraguay and Uruguay
joined MERCOSUR and most recently Chile became a part of the market in 1996. The
goals set by the agreement are to create free transit of production goods and
lifting of non-tariff restrictions on transit goods. It was set up to adopt a
common trade policy with nations that are not a part of the market and to set up
a fixed common external tariff for all to follow. There are quite a few other
goals that was set by MERCOSUR including a clause that states that the countries
involved will be able to adjust their laws for the purpose of strengthening the
agreement. The main point of MERCOSUR is to set up free trade among South
American countries and to encourage new countries to join (americasnet.com).
Another related trade agreement conveying the benefits of international trade is
the General Agreement on Trade and Tariffs (GATT). A trade agreement that
conveys the positive outcomes of international trade is the General Agreement on
Trade and Tariffs (GATT). It was created in 1947 and like NAFTA promotes
international trade through the reduction of tariffs. Today, GATT encompasses
over one hundred countries and 90% of the world's trade goods (Sabir 1). There
have been eight different versions of GATT, each resulting in a new trade
agreement. The most recent is referred to as the Uruguay Round and is one of the
largest and most comprehensive trade pacts in history (Deng 1). The Uruguay
Round Agreement cuts tariffs by one-third, increases coverage for textiles,
clothing and agriculture and creates a new World Trade Organization
(Congressional Digest 258). The WTO settles dispute settlements, regulates the
policies agreed upon and reviews countries' trade practices and policies. In
addition, the Uruguay round proposes reductions in nontariff protective barriers
to trade (Gottheil 350). The Uruguay ... more

electronic business

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