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been in business Heros of the sixties counter c

Michael Bowen-Artist Michael Bowen was instrumental in many of the key developments in the Haight-Ashbury. He helped Allan Cohen turn his dream of a rainbow-colored newspaper into reality, contributing art, obtaining funding, and even turning his apartment over to The Oracle for office use. Michael, along with the Oracle, organized the Love Pageant Rally, which was held to protest the outlawing of LSD on October 6, 1966. Surprised at the larger than expected turnout, he and others envisioned a much larger gathering, a Human Be-In, which would publicize this breaking new dawn on the cultural landscape. Using his connections, Michael arranged for Timothy Leary, Allen Ginsberg, and others to appear, and organized publicity for this seminal event.
Allen Cohen-Allen Cohen was a young poet from New York, drawn to the Haight-Ashbury by the prevailing bohemian spirit. One night, he dreamed of a psychedelic rainbow-colored newspaper, which would be seen throughout the world. With the support and funding of interested locals, the first issue of The Oracle appeared on the streets of the Haight-Ashbury in September, 1966. With its stunning split-fountain printing and psychedelic artwork, The Oracle was one of the most beautiful newspapers ever printed. At its peak, over 100,000 copies a month were printed, and true to Allens dream, it was indeed seen around the world.


Neil Cassidy-As the model for the non-stop Dean Moriarity in Jack Kerouacs, On the Road, the free-spirited Neil Cassady was already a legend by the time he met a young novelist named Ken Kesey in 1963. With his incredible energy and abilities, Neil demonstrated to the Pranksters just what Furthur really meant. Neils feats as the driver of the Magic Bus defied belief, as did his ability to carry on multiple conversations simultaneously. To those who knew him, Neil was The fastest man alive, a model of being, versus doing. Neil, Jerry Garcia once said,..was unbelievable. He was a true inspiration. There really hasnt been anything like him since.




The Diggers- were a Haight-Ashbury group which mixed much needed social services with a fiery social agenda. Taking the name of a 17th century English commune and promoting their vision of a socialist utopia, they fed hundreds daily in the nearby park, while badgering Haight-Ashbury businesses to distribute their profits to the community. To promote their ideas, they set up a free store on Haight street, held a funeral for the death of money, and engaged in daily street theater. Though their activist style contrasted sharply with the more laid back hippie lifestyle, they were respected for their passionate dedication to what they believed was the greater good, and their ability to get things done. Many of their members were talented artists, poets, and street actors, among them Peter Coyote.

Allen Ginsberg-Allen Ginsberg was a charter member of the 1950s beat movement and its best known poet. Ginsbergs earthy poetry, exploration of eastern spirituality, and support for the use of psychedelics struck a chord with the emerging counterculture, which saw him as a spiritual guide and teacher. He would make an occasional appearance at the Merry Pranksters Acid Tests, where his chanting and poetry readings would, it is said, even have a mellowing effect on the Hells Angels in attendance. His best-known appearance in San Francisco was at the Human Be-In in January, 1967.
 

Chet Helms-Chet Helms hailed from Texas, where a strong interest in civil rights and social issues attracted him to the Haight-Ashbury community. Believing that rock and roll provided a means to promote those issues, he formed a group called Big Brother and the Holding Company. Shortly afterwards, he took over the reins of a struggling concert promotion enterprise called The Family Dog and organized a series of weekly concerts at the Avalon Ballroom, commissioning local artists to create a series of ground-breaking posters for these events. Though successfully keeping an organization of 40+ employees sustained for five years, as well as being a lead patron for revitalizing the poster as an art form, Chet Helms true interests and energies always lay in the social agenda which first drew him to the Haight-Ashbury.


Timothy Leary- was a rising star in the field of behavioral psychology and a ... more

been in business

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Marketing

A firms international marketing program must generally be
modified and adapted to foreign markets. This international
marketing program uses strategies to accomplish its
marketing goals. Within each foreign nation, the firm is
likely to find a combination of marketing environment and
target markets that are different from those of its own home
country and other foreign countries. It is important that in
international marketing, product, pricing, distribution and
promotional strategies be adapted accordingly. In order for
an international firm to function properly, cultural, social,
economic, and legal forces within the country must be
clearly understood. The task of International marketing is
more difficult and risky than expected by many firms.

One of the most controlling factors of international
marketing is management. It is very important for managers
to recognize the differences as well as similarities in buyer
behavior. Many mistakes can occur if managers fail to
realize that buyers differ from country to country. It is the
international differences in buyer behavior, rather than
similarities, which cause problems in successful international
marketing. An international marketing manager is a
manager responsible for facilitating the exchange of
products between the organization and its customers or
clients. Sometimes an international marketing manager will
find difficulties in completing the exchange of products.
Many surprises in international business are undesirable
human mistakes. An international corporation must fully
understand the foreign environment before pursuing
business matters. Problems constantly crop up and many
times have unexpected results. Sometimes these
unexpected results are unavoidable. Other times they are
avoidable. To be sure those avoidable situations do not
occur, international marketing managers must be aware of
cultural differences.

Cultural differences take place among most nations of the
world. Differences in culture are one of the most significant
factors in an international company. All nationalities posses
unique characteristics, which are unknown to many
foreigners. Many of the top international businesses are
unaware of these cultural differences. It is very important to
understand these cultures in order to market a product
successfully. As an example, different nationalities have
different beliefs on how business matters should take place.
Where some countries prefer to work with a deadline other
countries can take this as being offensive. Many countries
feel it is an insult to be asked to work under a set time
period. A country may feel that a deadline is threatening
and may feel backed into a corner. On the other hand,
other countries try to expedite matters by setting deadlines.
To be effective in a foreign market it is necessary to
understand the local customs. Knowing what to do in a
foreign country is as important as knowing what not to do.
Failure to understand local customs can lead to serious
misunderstandings between business people. The simple
rejection of a cup of coffee can lead to total confusion. The
decline of an invite is sometimes considered an affront. To
avoid making blunders, a person must be able to discern
the difference between what is acceptable behavior and
what is not acceptable behavior. Violations of a local
custom can be insulting, and can cause uncomfortable
situations. To be a successful manager of international
marketing, one must be able to discern the differences as to
what must and must not be done. It is almost impossible to
attain complete knowledge and understanding of a foreign
culture.

As established, culture plays an important role in the drama
of international marketing. Of all the cultural aspects,
communication may be the most critical. It is certain that
communication has been involved in a number of cultural
confusion. Good communication linkages must be set
between a company and its customers, suppliers, its
employees, and the governments of the countries where it
performs business activities. Poor communication can
obviously cause various difficulties. One source of difficulty
among starting companies is that of effective
communication with potential buyers. The problem is that
there are many possible communication barriers.
Sometimes messages can be translated incorrectly,
regulations overlooked, and economic differences can be
ignored. Other times when the message does arrive, its
ineffectiveness can cause it to be of no value. Every now
and then a buyer will receive the message, but to the
companies disappointment, the message was sent incorrect.
It is normal in multinational businesses to send and receive
messages on a regular basis. Many well-known people
have incapacitated public speech introductions by using
inaccurate titles and names. Not all communication
problems are verbal. Some serious problems have
occurred as a result of non-verbal communication.
Non-verbal communication exist in numerous forms.
Sometimes a persons appearance can convey a stronger
message than intended. Untidy attire, for example, can be
more offensive in some nations than in others. The local
people often are willing to overlook most of the mistakes
made by tourist. On the ... more

been in business

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