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Colgate In Argentina
Colgate was founded in the United States in 1806 and for the first 100 years, its business focus was only there. However, in the very early 1900's, the Company began a very aggressive expansion program that led to the establishment of Colgate operations throughout the world. Today, Colgate-Palmolive is a $9 billion company, marketing its products in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Ajax, Fab, and Mennen as well as Hill's Science Diet and Hill's Prescription Diet.
Colgate Total is considered the greatest evolution in toothpaste since the introduction of fluoride. This highly effective formula, containing fluoride and the antimicrobial ingredient, Triclosan, has been demonstrated clinically to help prevent gingivitis, plaque, cavities and tartar. And, its unique patented formula, containing the co-polymer, Gantrez, continues to be active between brushings. It continues to work fighting plaque, gingivitis, tartar and cavities after you stop brushing, even if you eat or drink. No other toothpaste manufactured in the US contains Triclosan or has been cleared to make claims for gingivitis and plaque reduction. Since the announcement of the FDA clearance of Colgate Total on July 14, 1997, retailers have expressed unprecedented enthusiasm and interest.
Dr. Sigmund S. Socransky, Associate Professor of Oral Biology, Harvard School of Dental Medicine, and Senior Member of the Staff and Head, Departments of Microbiology and Periodontology, Forsyth Dental Center, said, Colgate Total represents one of the most remarkable oral therapeutic achievements in the last 20 years.
Colgate Total will benefit the oral health of all users. The most common non-contagious diseases are periodontal diseases such as gingivitis. In fact, 63% of Americans suffer from gingivitis. As the only toothpaste with this formula, Colgate Total will help Americans take greater care of their teeth and gums than ever before and will help younger people prevent these dental problems.
Since Colgate Total was introduced internationally in 1992, over half a billion tubes have been purchased by millions of consumers in 103 countries. However, before permitting it to be marketed in the US, the FDA conducted an extensive review of data in Colgates clinical tests. These included five major studies that supported the safety and efficacy of the toothpaste.
Independent dental associations in 30 countries, including the American, Canadian and British Dental Associations, have awarded seals of acceptance to Colgate Total. Colgate Total will begin shipping to food, drug and mass merchandisers nationwide on December 15, 1997, and will have a suggested retail price of $2.49, $2.99 and $3.49 for 4.2, 6.0 and 7.8 ounce tubes, respectively.
Colgate-Palmolive is a leading global consumer products company tightly focused on Oral Care, Personal Care, Household Care, Fabric Care and Pet Nutrition. In the U.S., Colgate sells its quality products under such nationally recognized brand names as Colgate, Palmolive, Mennen, Ajax, Irish Spring, Softsoap, Murphy Oil Soap, Ultra Brite, Baby Magic and Fab, as well as Hill's Science Diet and Hill's Prescription Diet pet foods.
Successful international marketers possess the ability to identify with and adapt to different cultural environments. International marketing requires that one actively anticipate the effects both foreign and domestic uncontrollable environments exert over the marketing mix, and then adequately adjust the marketing mix to minimize potential negative effects. Often times an international marketers self-reference criterion impede his or her ability to accurately assess and properly respond to foreign operating environments. Rather than rely on their own self reliance criteria, international marketers must conduct far-reaching, comprehensive cultural and economic analyses of potential foreign markets in order to develop more effective and responsive marketing mixes that improve the success potential of their market-development strategies.
Argentina certainly represents a viable market-development opportunity for Colgate Total toothpaste. U.S. companies intending to export to Argentina should consider economic, demographic, as well as cultural characteristics that differentiate it from other Latin American countries.
Having the highest per capita gross domestic product and the second highest total gross domestic product and life expectancy in Latin America, as well as low rates of population increase and illiteracy rates, Argentina attracts many business opportunities.
The population and economic activity are highly concentrated in the Greater Buenos Aires area. The population is largely of European descent and continues to have strong ... more
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Al Gore Biography
As the Vice President, and one of the main running candidates in the presidential race, Al Gore has a lot on his hands. He manages to handle a full family as well as his duties at work and running a, hopefully, successful race. His main challenge will be to convince the people of the United States that he is the best of all of the candidates. This may be somewhat of a challenge for the Vice President with a formidable foe to run against. He and his running mate, Joseph Lieberman, are to face the one and only George W. Bush, the son of the former president George Bush Sr. Now we will travel into the life that has led up to this competitive race, the life of Al Gore. We will also meet the people that have played a major role in the way that this democratic candidate has formed his personality.
Al Gore was born on March 31, 1948, and is the son of former U.S. Senator Albert Gore, Sr. and Pauline LaFon Gore. Raised in Carthage, Tennessee, and in Washington, D.C. While in Washington D.C., Gore spent much of his time living out of hotels. His father was traveling quite a bit so he was forced to only live in temporary living quarters. This part of his life may have affected his people skills. He had very little contact with children and experienced most of his time with adults surrounding him. This may have caused the young man to mature at a much higher rate than other children. Gore then moved up in the world and went to college. Gore received a degree in government with honors from Harvard University in 1969. After graduation, he volunteered for enlistment in the U.S. Army and served in Vietnam. Gore used his military experience in his campaign, to relate to many of the veterans of foreign wars and to give the voters background as to his commitment to the country in which he lives. Returning to civilian life, Gore settled in Tennessee and studied religion at Vanderbilt University while working as a newspaper reporter with The Tennessean, in Nashville. He also managed to meet the woman he would marry. Her name was Mary Elizabeth Aitchenson, also known as Tipper. He and Tipper bought the farm they still call home in Carthage, Tennessee in 1973, the same year their first child was born. Gore later attended Vanderbilt Law School.
Gore began his career in public service in 1976 when he was elected to represent Tennessee in the U.S. House of Representatives. He was elected to the U.S. Senate in 1984 and was re-elected in 1990, when he became the first statewide candidate in modern history to carry all 95 Tennessee counties. A candidate for the Democratic nomination for President in 1988, he won Democratic primaries and caucuses in seven states.
Gore is married to the former Mary Elizabeth "Tipper" Aitcheson, an author, photojournalist and activist who now serves as President Clinton's adviser on mental health policy. They have four children: Karenna, Kristin, Sarah, and Albert. Al and Tipper Gore own a small farm near Carthage, and the family attends New Salem Missionary Baptist Church in Carthage. Al Gore's father, Albert Gore Sr., was born on a farm in Jackson County, Tennessee, and worked as a schoolteacher before entering public servicefirst as Smith County Superintendent of Schools, then as Tennessee's Secretary of Labor.
Winning election to the House and then to the United States Senate, Albert Gore, Sr. rose to national prominence as a champion of civil rightsone of only three southern Senators who refused to sign the Southern Manifesto; the author and sponsor of the bill that lead to the creation of the Interstate Highway system; a leader on tax reform and defense policy; and an outspoken opponent of the Vietnam War. Senator Gore was considered by many to be a new and progressive brand of southern politician, helping to connect the South to the rest of America. After leaving the Senate in 1970, Albert Gore Sr. worked as a lawyer and businessman, and tended the Gore family farm in Carthage, Tennessee. He died in 1998 at the age of 91. In December, Al ... more
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A: Product Attributes
Product Attributes The Brand/Product: 1.Attributes: The attributes are the product's primary characteristics, both physical and functional. They are what the consumer might recognize first about the product through the five senses. The physical attributes are what make the product what it is. They are scent, texture, package, contents, variety and price. The functional attributes are shown by how the products work. They include sun protection, moisture for the skin and an attractive promotion. 2...
F: Colgate In Argentina
Colgate In Argentina Introduction Colgate was founded in the United States in 1806 and for the first 100 years, its business focus was only there. However, in the very early 1900\'s, the Company began a very aggressive expansion program that led to the establishment of Colgate operations throughout the world. Today, Colgate-Palmolive is a $9 billion company, marketing its products in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Ajax,...
F: Al Gore Biography
Al Gore Biography As the Vice President, and one of the main running candidates in the presidential race, Al Gore has a lot on his hands. He manages to handle a full family as well as his duties at work and running a, hopefully, successful race. His main challenge will be to convince the people of the United States that he is the best of all of the candidates. This may be somewhat of a challenge for the Vice President with a formidable foe to run against. He and his running mate, Joseph Lieberma...
O: The Most Influential People in th US
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R: History of intel
history of intel The microprocessor has changed our lives in so many ways that it is difficult to recall how different things were before its invention. During the 1960s, computers filled many rooms. Their expensive processing power was available only to a few government labs, research universities, and large corporations. Intel was founded on July 18,1968 by engineers, Gordon Moore, Robert Noyce, Andrew Grove, and Arthur Rock. Rock became Chairman, Moore was President, Noyce was Executive Vice...
D: Harry Browne
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A: Marketing Notes
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B: Affordable Housing
Affordable Housing For those of us with warm roofs over our heads and groceries on the table the problem of affordable housing does not often surface. But for low-income families, where half the income can disappear simply trying to keep the family sheltered in an acceptable home, the problem is a daily one. President of the BRIDGE Housing Corporation Donald Terner and columnist Brad Terner argue that affordable housing is a problem that should involve everyone. From your local supermarket clerk...
L: Poverty and Child Development
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Drug In the United States of America, we, the people value several things, some of which are freedom, expanding and taking care of our families and our financial security. We, the people, take such things for granted. We also discourage some behavior, such as crime, laziness and use of illegal drugs. Drug abuse is one of the most discouraged behaviors in our country. Use of illegal drugs is harmful to the userand all those with whom the user comes in contact. There are over 40 million illegal dr...
: Elderly abuse
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poverty Poverty is defined in many ways. The dictionary definition simply does not suffice to show the human cost of poverty. Poverty is much more than the limited capital resources that this definition suggests. Poverty is defined by the federal government as 16,660 for a family of four in 1998 (Child Poverty in the United States 2000). These figures are tremendously flawed; a single individual residing in the United States would not fare well by the standards of most individuals at this inco...
A: Hmos takes the care out of health care
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R: Political Views
Political Views Political Science Take Home Essay Essay #1 A single-payer heath care system would get mixed reactions from all three ideologies. A conservative would not be for this system of heath care. They would say that the government needs to stay out of these matters and a radical change might disrupt the system thats already in place. Conservatives are against raising taxes for heath care and to have equal health care for everyone, they would have to raise taxes. If an American can not g...
E: The American Association of Retired Persons (AARP)
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AIDs in Africa
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Sony And Marketing
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