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aesthetics Colgate In Argentina


Introduction
Colgate was founded in the United States in 1806 and for the first 100 years, its business focus was only there. However, in the very early 1900's, the Company began a very aggressive expansion program that led to the establishment of Colgate operations throughout the world. Today, Colgate-Palmolive is a $9 billion company, marketing its products in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Ajax, Fab, and Mennen as well as Hill's Science Diet and Hill's Prescription Diet.
Colgate Total is considered the greatest evolution in toothpaste since the introduction of fluoride. This highly effective formula, containing fluoride and the antimicrobial ingredient, Triclosan, has been demonstrated clinically to help prevent gingivitis, plaque, cavities and tartar. And, its unique patented formula, containing the co-polymer, Gantrez, continues to be active between brushings. It continues to work fighting plaque, gingivitis, tartar and cavities after you stop brushing, even if you eat or drink. No other toothpaste manufactured in the US contains Triclosan or has been cleared to make claims for gingivitis and plaque reduction. Since the announcement of the FDA clearance of Colgate Total on July 14, 1997, retailers have expressed unprecedented enthusiasm and interest.
Dr. Sigmund S. Socransky, Associate Professor of Oral Biology, Harvard School of Dental Medicine, and Senior Member of the Staff and Head, Departments of Microbiology and Periodontology, Forsyth Dental Center, said, Colgate Total represents one of the most remarkable oral therapeutic achievements in the last 20 years.
Colgate Total will benefit the oral health of all users. The most common non-contagious diseases are periodontal diseases such as gingivitis. In fact, 63% of Americans suffer from gingivitis. As the only toothpaste with this formula, Colgate Total will help Americans take greater care of their teeth and gums than ever before and will help younger people prevent these dental problems.
Since Colgate Total was introduced internationally in 1992, over half a billion tubes have been purchased by millions of consumers in 103 countries. However, before permitting it to be marketed in the US, the FDA conducted an extensive review of data in Colgates clinical tests. These included five major studies that supported the safety and efficacy of the toothpaste.
Independent dental associations in 30 countries, including the American, Canadian and British Dental Associations, have awarded seals of acceptance to Colgate Total. Colgate Total will begin shipping to food, drug and mass merchandisers nationwide on December 15, 1997, and will have a suggested retail price of $2.49, $2.99 and $3.49 for 4.2, 6.0 and 7.8 ounce tubes, respectively.
Colgate-Palmolive is a leading global consumer products company tightly focused on Oral Care, Personal Care, Household Care, Fabric Care and Pet Nutrition. In the U.S., Colgate sells its quality products under such nationally recognized brand names as Colgate, Palmolive, Mennen, Ajax, Irish Spring, Softsoap, Murphy Oil Soap, Ultra Brite, Baby Magic and Fab, as well as Hill's Science Diet and Hill's Prescription Diet pet foods.
Executive summary
Successful international marketers possess the ability to identify with and adapt to different cultural environments. International marketing requires that one actively anticipate the effects both foreign and domestic uncontrollable environments exert over the marketing mix, and then adequately adjust the marketing mix to minimize potential negative effects. Often times an international marketers self-reference criterion impede his or her ability to accurately assess and properly respond to foreign operating environments. Rather than rely on their own self reliance criteria, international marketers must conduct far-reaching, comprehensive cultural and economic analyses of potential foreign markets in order to develop more effective and responsive marketing mixes that improve the success potential of their market-development strategies.
Argentina certainly represents a viable market-development opportunity for Colgate Total toothpaste. U.S. companies intending to export to Argentina should consider economic, demographic, as well as cultural characteristics that differentiate it from other Latin American countries.
Having the highest per capita gross domestic product and the second highest total gross domestic product and life expectancy in Latin America, as well as low rates of population increase and illiteracy rates, Argentina attracts many business opportunities.
The population and economic activity are highly concentrated in the Greater Buenos Aires area. The population is largely of European descent and continues to have strong ... more

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Crystal Palace




During the 1800s Great Britains empire stretched around the world, and with raw materials easily available to them this way, they inevitably began refining and manufacturing all stages of many new machines and other goods, distributing locally and globally. However, despite being the central workshop of the world, Britain was not producing the highest quality of merchandise. When comparing factory-made products made in England to surrounding countries, most notably France, those products could not compare as far as craftsmanship and sometimes, simply innovation. It was suggested by Prince Albert that England host a sort of free-for-all technological exposition to bring in outside crafts into the country and also show their national pride.
These planners supported free trade, thinking that if local business was exposed to foreign-made goods, they could incorporate those new ideas into their own goods, increasing their worth. Though originally intending to invite only neighboring countries to this exposition, the plan soon escalated to include the global environment. As organization and sponsorship was planned out, the matter of where to host such a large and ongoing event arose. Ideally, it was to take place in London, to sort of show off the best of the country and impress in-coming visitors. The problem was that London was already built up and filled in, and little open space remained for the needed time period. It was decided soon that a portion of Hyde Park would provide the needed location, so it looked as though the problem of a site had been solved. However, there were many that were opposed to the plan. In general, foreign imports coming in such great quantities could undermine British industry. More specifically, the site itself was questioned. Though the park offered enough space, the British were very protective of their parks
The Parks committee thought that the fair would lower property values of the highest portion of town, as well as permanently disfigure the natural area. (1)
                                                                                                                                                                             Amongst the criticisms, the committee still had to plan a structure to hold the event.
The idea was to incorporate a building that could be easily be built
 and taken down both constructively and economically. Most ideas
 involved a long, one-story building made of brick. The problem
was that it looked far too solid difficult to remove later and it might
be even harder to light- not to mention that it probably could not
be built in time. Further debates and redrafting delayed the project
Joseph Paxton, a prominent garden-architect, working in conjunction with engineers Fox and Henderson Paxton submitted their idea. Although their design was entered late it was almost instantly adopted. It was so cost-effective; the fairs planning committee had to accept his proposal. The overall design resembled a greenhouse, as he had grown up planning gardens. The scheme for the building called for glass and iron to be the primary building materials. This idea was revolutionary; it was the first building to be almost entirely out of iron and glass. Which also held up the idea for exhibition in the first place. What better way to show off for the world with a building no one has seen the likes of before?
Iron manufactures produced three thousand three hundred iron columns, thirty
miles of guttering tube, two thousand two hundred and twenty four girders.
The glass workers put together nine hundred thousand square feet of glass,
weighing more than four hundred tons. (4)
The use of glass solved the concern of proper lighting needed; it was a bit of surprise to most people because it was considered unsafe. No one had ever seen this before. Paxton and his engineers had to create something that was new yet held on to the old.
The Crystal Palace could not have been more simple or direct, yet its historical
overtones are inescapable: its modular layout and structure were a reflection of
the medieval bay system; and in expanding a greenhouse to visionary dimensions,
the builders appear to have turned to the format of the English cathedral a long,
low, squared off, multi-aisled, stepped massing, into which a somewhat higher
barrel-vaulted  transept was inserted to incorporate a huge living elm tree. (2)
Since the material was inexpensive and readily available the plan was embraced by the ... more

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  • E: Colgate In Argentina E: Colgate In Argentina Colgate In Argentina Introduction Colgate was founded in the United States in 1806 and for the first 100 years, its business focus was only there. However, in the very early 1900\'s, the Company began a very aggressive expansion program that led to the establishment of Colgate operations throughout the world. Today, Colgate-Palmolive is a $9 billion company, marketing its products in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Ajax,...
  • S: Crystal Palace S: Crystal Palace Crystal Palace During the 1800s Great Britains empire stretched around the world, and with raw materials easily available to them this way, they inevitably began refining and manufacturing all stages of many new machines and other goods, distributing locally and globally. However, despite being the central workshop of the world, Britain was not producing the highest quality of merchandise. When comparing factory-made products made in England to surrounding countries, most notably France, tho...
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