Rocky Morris

This essay Rocky Morris has a total of 1623 words and 7 pages.


Rocky Morris
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"What Sort of Man Reads Playboy?"


"What sort of man reads Playboy? He's a man who turns his leisure time into an

adventure...He's a man with a discriminating eye...He's a man who is smart about his future." Playboy-Aug.,Sept.,Oct. 1996

While flipping through the pages of a once controversial but now globally excepted magazine, one will find an interesting advertisement within the covers of Playboy. There is a full page color advertisement that generally depicts a man and at least one woman. The scene within the ad changes with each issue but it is always fresh and upbeat, such as an outdoor scene, an art gallery, or steps at some college campus. Each ad such as this asks the same question, "What sort of man reads Playboy," then continues on to answer itself. After briefly viewing the ad, the common "JOE" might go on his merry way paying the advertisement no attention, being that his only concern is to find the centerfold. Although he may pay no attention to the ad at first, his subconscious is working its will. Common "Joe's" subconscious is telling him that he needs to subscribe to Playboy or at least buy another issue. More than likely the reader will be influenced by the ad at its face value, the subconscious will not have to interpret it for him. The advertisement is blunt and it draws on direct feedback, the purchase of another issue. Simply put, Playboy uses shameless visual and written appeals in their self advertisements in attempt to sell more magazines by drawing on mens social concepts. In writing this, it is my goal to decipher the meaning and intentions of this ad so that not only the message will be apparent but also Playboys manipulation of its audience.
To every message there is a sender, and in this case it is one of the top ten men's entertainment magazines, Playboy. Service provided from this magazine is visual entertainment for open minded, mature adults. By far, Playboy magazine has been one of Americas forerunners in contributing to this countries social and cultural attitudes. Countless men have turned the pages of this publication; whether it be for the commentaries and articles or for the photography, Playboy has managed to find its way into most mens lives.
What truly separates this magazines from other men's magazines is that it is geared towards the bachelor or single man more so than the married one. This is not to say th

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